![\"\"](\"https:\/\/industrynews.ro\/wp-content\/uploads\/2026\/04\/Levente-Toth-683x1024.jpg\")
Veltol has been active in the renewable energy sector in Romania for several years. How would you describe the company's current positioning in an increasingly competitive market?<\/strong><\/p>\n\n\n\n That's right, we operate in a very competitive market, and this contributes to the maturation of the industry and a clearer selection of solutions that work in practice.<\/p>\n\n\n\n Through our two divisions, Energy & Tech, we have positioned Veltol Holding on the Romanian market as technology developer and integrator<\/strong>, with an approach that emphasizes the functioning of systems as a whole.<\/p>\n\n\n\n Veltol Energy is the division dedicated to renewable energy projects, covering the development and implementation of photovoltaic systems from scratch, with proprietary storage and energy management solutions. In parallel, the Veltol Tech division brings the expertise accumulated since 2017 \u2013 since we founded Veltol Holding with 100% Romanian capital \u2013 in automation and BMS systems for smart buildings, contributing to the integration and control of technological infrastructure.<\/p>\n\n\n\n This structure allows us to approach projects in a comprehensive manner, where energy production, consumption, and control are correlated from the design phase.<\/p>\n\n\n\n In practice, this translates to solutions that are adapted to the specific context of each project and that aim for stable and efficient long-term operation.<\/p>\n\n\n\n How has demand evolved in Romania across different segments, such as residential, commercial & industrial (C&I), and utility-scale projects?<\/strong><\/p>\n\n\n\n In the last two years, demand has visibly evolved across all segments, with accelerated market maturation. The residential segment was the initial growth engine, driven and largely supported by government financing programs. Now, however, the pace has stabilized, and decisions are better-founded, with an emphasis on efficiency.<\/p>\n\n\n\n Instead, the commercial & industrial (C&I) segment grew very rapidly, driven by companies' need for control and predictability over energy costs. <\/p>\n\n\n\n Regarding the utility-scale sector, investor interest is increasingly shifting towards projects that include energy storage (BESS) and energy management systems (EMS), where long-term returns are much more attractive.<\/p>\n\n\n\n What types of projects have you focused on recently, and which segments have the greatest growth potential?<\/strong><\/p>\n\n\n\n Last year, we installed and commissioned a cumulative portfolio of approximately 35 MW in the C&I and utility-scale photovoltaic segment nationwide. The results confirm the chosen direction, with an average productivity% 10\u201315% above the initial feasibility study estimates.<\/p>\n\n\n\n Also in 2025, in parallel, we launched the Veltol EMS platform, which includes advanced AI-based analysis and optimization functionalities. The direction for the upcoming period is the expansion and optimization of this platform, so that it supports project performance and increases the competitiveness of renewable energy investments.<\/p>\n\n\n\n This year, we began integrating battery energy storage systems (BESS) and energy management systems for most projects in our portfolio, with the goal of accelerating profitability, stabilizing cash flow, and transforming photovoltaic power plants into smart energy assets, dynamically managed through advanced algorithms.<\/p>\n\n\n\n We see the greatest growth potential in energy efficiency solutions for production halls and logistics centers. These are the segments where our energy management technology brings the most added value, because it can reduce bills by up to 70-80%, depending on the settings and automation used.<\/p>\n\n\n\n The Romanian market has undergone numerous legislative and price changes in recent years. How have these developments influenced your business strategy?<\/strong><\/p>\n\n\n\n Legislative instability has led us to adopt a more agile and adaptive approach.<\/p>\n\n\n\n Changes related to injection tariffs have altered how projects are conceived, and this has led us to transform these challenges into an opportunity to promote storage and self-consumption.<\/p>\n\n\n\n From a business strategy perspective, we focused on selling efficiency and even developed our own intelligent energy management solution, Veltol EMS. In this regard, we secured robust supply chains to protect our clients from sudden component price fluctuations.<\/p>\n\n\n\n How do you approach technology selection in developed projects and what are the main criteria for choosing equipment suppliers?<\/strong><\/p>\n\n\n\n Our primary selection criterion is long-term reliability, up to 25 years, rather than the initial purchase cost. We collaborate with top suppliers in the premium range, such as Huawei, Longi, or Fronius, but we also carefully evaluate their ability to provide rapid local technical support.<\/p>\n\n\n\n Another important element is the compatibility of the equipment with our monitoring and control systems, so that integration is coherent and optimal long-term operation.<\/p>\n\n\n\n What are the most common challenges you encounter in developing and implementing projects in Romania?<\/strong><\/p>\n\n\n\n I'll start with the eternal problem of bureaucracy in the administrative sector, a major source of \u201droadblocks\u201d for the business environment and society in general. This leads to the long time it takes to obtain connection permits (ATR), which can delay industrial projects for months and result in costs and loss of competitiveness. <\/p>\n\n\n\n Another challenge is the shortage of skilled labor in the field, which leads us to invest in our own teams of engineers, installers, and fitters, in order to keep quality standards under direct control.<\/p>\n\n\n\n Lack of predictability is another major problem. Strategic investments in any field, whether we're talking about energy, technological infrastructure, or industrial development, require fiscal stability and a consistent legal framework for at least 3-5 years.<\/p>\n\n\n\n How do you see the evolution of energy storage's role, and do you plan to integrate BESS projects into the company's development strategy?<\/strong><\/p>\n\n\n\n As the share of renewable energy increased and the need for flexibility grew, the role of storage in the energy system became very important. We can say that storage is The present and future of the energy system.<\/strong><\/p>\n\n\n\n The integration of battery energy storage systems (BESS) is already a central pillar of our development strategy, in addition to energy management. A correctly sized and controlled storage system can reduce the costs of energy purchased from the grid by up to 70% in a year, by increasing self-consumption and avoiding consumption during high-priced periods. Furthermore, it can reduce load peaks (peak shaving), leading to lower contracted power costs and avoiding penalties.<\/p>\n\n\n\n We develop projects that allow clients to store surplus energy during the day for use during peak hours or to provide grid balancing services. Essentially, we are transforming the prosumer into an active and profitable participant in the energy market.<\/p>\n\n\n\n What are the company's main strategic priorities for the Romanian market in the next 2-3 years?<\/strong><\/p>\n\n\n\n In the coming years, we aim to position ourselves as a regional leader in hybrid and complex energy solutions. We currently have storage projects totaling 70 MWh already underway, and our goal is to expand these solutions to other regions of the country. For the next few years, we plan to increase our operational capacity nationwide to 50%, primarily targeting industrially dynamic regions with a high density of renewable projects and significant industrial consumption. Here I refer to Transylvania, Banat, Cri\u0219ana, and Maramure\u0219, especially the counties of Cluj, Bra\u0219ov, Mure\u0219, Alba, Maramure\u0219, Timi\u0219, and Arad, which have high potential and currently generate over 35%of new photovoltaic capacity.<\/p>\n\n\n\n Punctual, Veltol Holding's priorities are:<\/p>\n\n\n\n Veltol Holding \u00ee\u0219i consolideaz\u0103 pozi\u021bia pe pia\u021ba energiei regenerabile din Rom\u00e2nia printr-un portofoliu de aproximativ 35 MW instala\u021bi \u0219i pu\u0219i \u00een func\u021biune la nivel na\u021bional \u00een segmentul fotovoltaic C&I \u0219i utility-scale, proiecte care au livrat o productivitate medie cu 10\u201315% peste estim\u0103rile ini\u021biale din studiile de fezabilitate. \u00cen paralel, compania a lansat \u00een 2025 platforma<\/p>","protected":false},"author":3,"featured_media":6062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6060","post","type-post","status-publish","format-standard","has-post-thumbnail","category-energie"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"\"](\"https:\/\/industrynews.ro\/wp-content\/uploads\/2026\/04\/Veltol-Energy-10.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/industrynews.ro\/wp-content\/uploads\/2026\/04\/Veltol-Energy-22.jpg\")
<\/figure>\n\n\n\n\n