{"id":7049,"date":"2026-06-09T13:53:32","date_gmt":"2026-06-09T11:53:32","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7049"},"modified":"2026-06-09T14:09:59","modified_gmt":"2026-06-09T12:09:59","slug":"companiile-globale-pot-pierde-oportunitati-daca-nu-vor-asigura-traning-ai-pentru-cfos","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/companiile-globale-pot-pierde-oportunitati-daca-nu-vor-asigura-traning-ai-pentru-cfos\/","title":{"rendered":"Companiile globale pot pierde oportunit\u0103\u021bi dac\u0103 nu vor asigura traning AI pentru CFOs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Companiile din \u00eentreaga lume risc\u0103 s\u0103 rateze oportunit\u0103\u021bi importante de cre\u0219tere deoarece dorin\u021ba directorilor financiari (CFO) de a conduce discu\u021biile esen\u021biale privind investi\u021biile \u0219i crearea de valoare este subminat\u0103 de lipsa preg\u0103tirii pentru utilizarea tehnologiei \u0219i de deficitul de competen\u021be la nivelul echipei financiare, potrivit celui mai recent studiu <a href=\"https:\/\/www.ey.com\/en_gl\/insights\/finance\/dna-of-the-cfo-survey\"><em>EY Global DNA of the CFO<\/em><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul se bazeaz\u0103 pe opiniile a peste 1.600 de directori \u0219i lideri financiari de rang \u00eenalt din 28 de \u021b\u0103ri \u0219i 22 de segmente industriale \u0219i analizeaz\u0103 modul \u00een care rolul CFO evolueaz\u0103 pe fondul nevoii companiilor de a crea \u0219i cuantifica valoarea \u00eentr-un mediu din ce \u00een ce mai complex. De\u0219i \u0219ase din zece directori financiari (60%) consider\u0103 c\u0103 ar trebui s\u0103 fie implica\u021bi \u00een procesul de creare a valorii, doar un sfert (25%) conduc efectiv deciziile esen\u021biale de investi\u021bii sau coordoneaz\u0103 discu\u021biile privind vectorii de valoare (26%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 \u0219i o problem\u0103 de percep\u021bie: doar 27% dintre directorii financiari au afirmat c\u0103 organiza\u021biile lor consider\u0103 func\u021bia financiar\u0103 drept un partener-cheie \u00een crearea de valoare. <em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guillaume Macczak, Partener, GBS &amp; Finance Consulting, EY Rom\u00e2nia: \u201eNevoia de a redefini modul \u00een care m\u0103sur\u0103m valoarea este deosebit de relevant\u0103 pe pia\u021ba din Rom\u00e2nia. Multe organiza\u021bii se bazeaz\u0103 \u00eenc\u0103 pe indicatori financiari tradi\u021bionali, care nu mai sunt suficien\u021bi pentru a reflecta impactul transform\u0103rii digitale, al datelor \u0219i al investi\u021biilor pe termen lung. Aceasta r\u0103m\u00e2ne o constr\u00e2ngere structural\u0103 asupra capacit\u0103\u021bii func\u021biei financiare de a influen\u021ba deciziile strategice\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Problema cuantific\u0103rii valorii <\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una dintre principalele bariere care \u00eempiedic\u0103 directorii financiari s\u0103 \u00ee\u0219i valorifice poten\u021bialul de creatori de valoare este problema cuantific\u0103rii valorii. Aproape jum\u0103tate dintre CFO (49%) consider\u0103 c\u0103 indicatorii tradi\u021bionali nu pot surprinde valoarea creat\u0103 de tehnologie, date, noi roluri sau chiar de investi\u021biile pe termen lung, \u00een timp ce un procent similar (50%) au afirmat c\u0103 un obstacol major este dificultatea demonstr\u0103rii \u00een avans a rentabilit\u0103\u021bii investi\u021biei. Mai mult de dou\u0103 treimi (68%) au spus c\u0103 indicatorii actuali trebuie redefini\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guillaume Macczak: \u201eDe\u0219i inteligen\u021ba artificial\u0103 se afl\u0103 \u00een topul priorit\u0103\u021bilor la nivel global, \u00een Rom\u00e2nia observ\u0103m c\u0103 majoritatea func\u021biilor financiare se afl\u0103 \u00eenc\u0103 \u00een stadii incipiente de preg\u0103tire. Provoc\u0103rile legate de calitatea datelor, competen\u021bele \u0219i formularea unor argumente de business clare \u00eencetinesc adoptarea \u0219i \u00eempiedic\u0103 organiza\u021biile s\u0103 extind\u0103 utilizarea inteligen\u021bei artificiale dincolo de nivelul primar\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nivelul de preg\u0103tire pentru inteligen\u021ba artificial\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit studiului, directorii financiari se confrunt\u0103, de asemenea, cu dificult\u0103\u021bi \u00een eforturile lor de transformare din cauza unui deficit de mentalitate \u0219i competen\u021be legate de noile tehnologii la nivelul departamentelor lor. Doar o cincime (21%) dintre directorii financiari consider\u0103 c\u0103 nivelul de preg\u0103tire al func\u021biei financiare pentru inteligen\u021ba artificial\u0103 este \u00eenalt sau avansat comparativ cu alte companii \u0219i mai pu\u021bin de 15% sunt de p\u0103rere c\u0103 departamentele lor sunt foarte adaptabile sau st\u0103p\u00e2nesc utilizarea noilor tehnologii, inclusiv a IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 lips\u0103 de \u00eencredere pare s\u0103 limiteze m\u0103sura \u00een care directorii financiari utilizeaz\u0103 tehnologia pentru fundamentarea deciziilor cu valoare ridicat\u0103. Studiul arat\u0103 c\u0103 mai pu\u021bin de jum\u0103tate dintre directorii financiari percep un poten\u021bial puternic al IA \u00een domenii precum analiza datelor (49%), prognozarea cre\u0219terii (45%) \u0219i stabilirea dinamic\u0103 a pre\u021burilor (41%). Cu toate acestea, este evident c\u0103 directorii financiari care consider\u0103 c\u0103 echipele lor sunt mai preg\u0103tite pentru inteligen\u021ba artificial\u0103 sunt mult mai predispu\u0219i s\u0103 perceap\u0103 \u00eentregul poten\u021bial al acestei tehnologii \u00een crearea de valoare. De exemplu, aproape trei sferturi (71%) dintre cei care au afirmat c\u0103 sunt pe deplin preg\u0103ti\u021bi pentru IA au convingerea c\u0103 aceasta poate juca un rol \u00een prognozarea cre\u0219terii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Departamentele financiare au indicat \u0219i o serie de obstacole \u00een ob\u021binerea investi\u021biilor \u00een inteligen\u021ba artificial\u0103: 61% au men\u021bionat probleme legate de calitatea datelor, 51% se confrunt\u0103 cu dificult\u0103\u021bi \u00een explicarea clar\u0103 a beneficiilor, iar 50% au declarat c\u0103 nu dispun de competen\u021bele sau capacitatea necesare pentru a valorifica pe deplin aceast\u0103 tehnologie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Setul de competen\u021be al directorului financiar <\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 provocare fundamental\u0103 identificat\u0103 de studiul EY este faptul c\u0103 abilit\u0103\u021bile de leadership nu \u021bin pasul cu cerin\u021bele \u00een schimbare rapid\u0103 ale postului de director financiar. Aproape dou\u0103 cincimi (38%) dintre directorii financiari au spus c\u0103 evolueaz\u0103 mai rapid dec\u00e2t echipele de conducere din cadrul func\u021biei financiare extinse, iar peste dou\u0103 treimi (68%) consider\u0103 c\u0103 au nevoie de noi competen\u021be \u0219i stiluri de leadership pentru a r\u0103m\u00e2ne eficien\u021bi. Jum\u0103tate dintre responden\u021bi (50%) doresc ca programele de dezvoltare a leadershipului s\u0103 fie disponibile la nivelul \u00eentregului departament financiar, pentru a pre\u00eent\u00e2mpina concretizarea riscurilor legate de succesiune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u0103suri pe care le pot lua directorii financiari <\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul EY prezint\u0103 o serie de recomand\u0103ri care pot ajuta directorii financiari s\u0103 construiasc\u0103 func\u021bii financiare reziliente \u0219i inovatoare, ca s\u0103 ac\u021bioneze ca parteneri strategici ai companiei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reg\u00e2ndirea modului de cuantificare a valorii \u0219i asumarea responsabilit\u0103\u021bii pentru deciziile de investi\u021bii esen\u021biale<\/li>\n\n\n\n<li>Dezvoltarea nivelului de preg\u0103tire pentru IA prin fundamente solide \u00een materie de date \u0219i prin investi\u021bii \u00een competen\u021be<\/li>\n\n\n\n<li>Ridicarea resurselor umane \u0219i culturii organiza\u021bionale la rang de prioritate esen\u021bial\u0103<\/li>\n\n\n\n<li>Asigurarea adaptabilit\u0103\u021bii, colabor\u0103rii \u0219i \u00eencrederii \u00een utilizarea noilor tehnologii<\/li>\n\n\n\n<li>Accelerarea dezvolt\u0103rii competen\u021belor de leadership pentru consolidarea planurilor de succesiune<\/li>\n\n\n\n<li>Reg\u00e2ndirea posturilor \u0219i modelelor opera\u021bionale pentru a elibera timp care s\u0103 fie dedicat cre\u0103rii de valoare.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Companiile din \u00eentreaga lume risc\u0103 s\u0103 rateze oportunit\u0103\u021bi importante de cre\u0219tere deoarece dorin\u021ba directorilor financiari (CFO) de a conduce discu\u021biile esen\u021biale privind investi\u021biile \u0219i crearea de valoare este subminat\u0103 de lipsa preg\u0103tirii pentru utilizarea tehnologiei \u0219i de deficitul de competen\u021be la nivelul echipei financiare, potrivit celui mai recent studiu EY Global DNA of the CFO.<\/p>","protected":false},"author":3,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - 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