{"id":7083,"date":"2026-06-10T15:19:42","date_gmt":"2026-06-10T13:19:42","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7083"},"modified":"2026-06-10T15:19:42","modified_gmt":"2026-06-10T13:19:42","slug":"studiu-74-dintre-consumatori-sunt-pregatiti-sa-lase-un-agent-ai-sa-faca-cumparaturi-in-locul-lor","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/studiu-74-dintre-consumatori-sunt-pregatiti-sa-lase-un-agent-ai-sa-faca-cumparaturi-in-locul-lor\/","title":{"rendered":"Studiu: 74% dintre consumatori sunt preg\u0103ti\u021bi s\u0103 lase un agent AI s\u0103 fac\u0103 cump\u0103r\u0103turi \u00een locul lor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Aproape trei sferturi dintre consumatori (74%) spun c\u0103 ar avea \u00eencredere \u00eentr-un agent AI s\u0103 \u00eei ajute cu cump\u0103r\u0103turile, de la g\u0103sirea celor mai bune oferte \u0219i re\u00eennoirea abonamentelor p\u00e2n\u0103 la alegerea produselor potrivite, arat\u0103 cel mai nou studiu global Accenture Consumer Pulse Research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul \u201eTalk to my AI Agent\u201d, realizat pe baza r\u0103spunsurilor a peste 25.000 de consumatori din 16 \u021b\u0103ri, arat\u0103 c\u0103 inteligen\u021ba artificial\u0103 \u00eencepe s\u0103 joace un rol tot mai important \u00een deciziile de cump\u0103rare \u0219i schimb\u0103 modul \u00een care oamenii aleg brandurile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit cercet\u0103rii, 74% dintre consumatori ar avea mai mult\u0103 \u00eencredere \u00eentr-un agent AI dec\u00e2t \u00een recomand\u0103rile unui prieten atunci c\u00e2nd vine vorba despre o achizi\u021bie. \u00cen plus, aproape o treime (32%) sunt dispu\u0219i s\u0103 lase agentul AI s\u0103 aleag\u0103 produsul final pentru ei, at\u00e2t timp c\u00e2t stabilesc \u00een prealabil limite clare, precum bugetul sau preferin\u021bele personale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i cump\u0103r\u0103turile complet automate sunt \u00eenc\u0103 la \u00eenceput, aproape unul din zece consumatori (9%) spune c\u0103 ar permite unui agent AI s\u0103 cumpere \u00een numele s\u0103u, inclusiv s\u0103 finalizeze plata. Totodat\u0103, 31% afirm\u0103 c\u0103 ar fi mai deschi\u0219i c\u0103tre aceast\u0103 variant\u0103 dup\u0103 c\u00e2teva experien\u021be pozitive cu achizi\u021bii simple \u0219i repetitive, precum cump\u0103rarea produselor de uz casnic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul arat\u0103 \u0219i c\u0103 influen\u021ba AI asupra deciziilor de cump\u0103rare va cre\u0219te rapid. 71% dintre consumatori estimeaz\u0103 c\u0103, \u00een urm\u0103toarele 12 luni, cel pu\u021bin jum\u0103tate din cheltuielile lor \u00eentr-o anumit\u0103 categorie vor fi influen\u021bate de inteligen\u021ba artificial\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loialitatea fa\u021b\u0103 de brand devine mai fragil\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe m\u0103sur\u0103 ce agen\u021bii AI compar\u0103 produse \u0219i recomand\u0103 cele mai bune op\u021biuni, brandurile nu se mai pot baza doar pe notorietate sau pe obi\u0219nuin\u021ba consumatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i 56% dintre responden\u021bi spun c\u0103 ar indica unui agent AI ce branduri prefer\u0103, peste o treime (37%) dintre consumatorii care se consider\u0103 loiali anumitor branduri ar accepta recomandarea unei alte m\u0103rci dac\u0103 agentul AI demonstreaz\u0103 c\u0103 aceasta r\u0103spunde mai bine nevoilor lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAnul trecut am observat c\u0103 inteligen\u021ba artificial\u0103 \u00eencepea s\u0103 c\u00e2\u0219tige \u00eencrederea consumatorilor. Ast\u0103zi, aceast\u0103 \u00eencredere a devenit un punct de plecare. Pe m\u0103sur\u0103 ce agen\u021bii AI joac\u0103 un rol tot mai important \u00een deciziile de cump\u0103rare, loialitatea fa\u021b\u0103 de brand depinde tot mai mult de performan\u021b\u0103, valoare demonstrabil\u0103 \u0219i experien\u021be livrate consecvent. Pentru branduri, provocarea este s\u0103 fie relevante at\u00e2t pentru agen\u021bii AI care compar\u0103 \u0219i recomand\u0103 produse, c\u00e2t \u0219i pentru consumatorii care caut\u0103 \u00een continuare experien\u021be bazate pe \u00eencredere \u0219i conexiune uman\u0103\u201d, a declarat Kath Gramling, Global Consumer Goods, Retail &amp; Travel Lead, Accenture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oamenii vor \u00een continuare experien\u021be \u0219i interac\u021biuni reale<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 AI preia tot mai multe sarcini de rutin\u0103, experien\u021bele umane r\u0103m\u00e2n importante. Aproape o treime dintre consumatori (31%) cred c\u0103 magazinele fizice vor avea un rol \u0219i mai important \u00een oferirea unor experien\u021be pl\u0103cute, iar 30% spun c\u0103 interac\u021biunile fa\u021b\u0103 \u00een fa\u021b\u0103 sunt esen\u021biale pentru construirea \u00eencrederii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, 40% dintre responden\u021bi spun c\u0103 vor s\u0103 r\u0103m\u00e2n\u0103 implica\u021bi \u00een cel pu\u021bin o etap\u0103 a procesului de cump\u0103rare, fie pentru c\u0103 le place experien\u021ba, fie pentru c\u0103 au o leg\u0103tur\u0103 emo\u021bional\u0103 cu anumite branduri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eInteligen\u021ba artificial\u0103 schimb\u0103 modul \u00een care oamenii cump\u0103r\u0103, iar pe m\u0103sur\u0103 ce tot mai mul\u021bi consumatori folosesc AI pentru a c\u0103uta, compara \u0219i lua decizii, a\u0219tept\u0103rile privind experien\u021ba de cump\u0103rare cresc semnificativ. Retailerii trebuie s\u0103 se asigure c\u0103 ofertele lor sunt relevante at\u00e2t pentru consumatori, c\u00e2t \u0219i pentru agen\u021bii AI, folosind \u00een acela\u0219i timp aceast\u0103 tehnologie pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor. Cei care vor avea succes vor fi cei care combin\u0103 eficien\u021ba oferit\u0103 de AI cu experien\u021bele \u0219i conexiunile umane pe care tehnologia nu le poate \u00eenlocui\u201d, a declarat Brett Leary, AI Retail Lead, Accenture.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aproape trei sferturi dintre consumatori (74%) spun c\u0103 ar avea \u00eencredere \u00eentr-un agent AI s\u0103 \u00eei ajute cu cump\u0103r\u0103turile, de la g\u0103sirea celor mai bune oferte \u0219i re\u00eennoirea abonamentelor p\u00e2n\u0103 la alegerea produselor potrivite, arat\u0103 cel mai nou studiu global Accenture Consumer Pulse Research. Raportul \u201eTalk to my AI Agent\u201d, realizat pe baza r\u0103spunsurilor a<\/p>","protected":false},"author":3,"featured_media":7085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Chiar dac\u0103 AI preia tot mai multe sarcini de rutin\u0103, experien\u021bele umane r\u0103m\u00e2n importante. 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