{"id":7252,"date":"2026-06-22T07:51:45","date_gmt":"2026-06-22T05:51:45","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7252"},"modified":"2026-06-22T07:51:46","modified_gmt":"2026-06-22T05:51:46","slug":"piata-media-din-romania-creste-cu-5-in-2025-la-838-mil-euro-perspectiva-stabila","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/piata-media-din-romania-creste-cu-5-in-2025-la-838-mil-euro-perspectiva-stabila\/","title":{"rendered":"Pia\u021ba media din Rom\u00e2nia cre\u0219te cu 5% \u00een 2025, la 838 mil. euro- perspectiv\u0103 stabil\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pia\u021ba media din Rom\u00e2nia a ajuns la o valoare net\u0103 de aproximativ 838 milioane de euro \u00een 2025, \u00een cre\u0219tere cu 5,4% fa\u021b\u0103 de anul anterior, potrivit Media Fact Book 2026, raportul anual realizat de Initiative. Pentru 2026, estim\u0103rile indic\u0103 o evolu\u021bie stabil\u0103 a pie\u021bei, \u00eentr-un context economic \u0219i politic care continu\u0103 s\u0103 genereze pruden\u021b\u0103 \u00een r\u00e2ndul clien\u021bilor de publicitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-un context \u00een care inteligen\u021ba artificial\u0103, fragmentarea audien\u021belor \u0219i noile comportamente de consum transform\u0103 profund ecosistemul media, edi\u021bia din acest an a Media Fact Book analizeaz\u0103 modul \u00een care aten\u021bia consumatorilor devine una dintre cele mai valoroase resurse pentru branduri \u0219i cum tehnologia schimb\u0103 regulile comunic\u0103rii, ale planific\u0103rii media \u0219i ale procesului de decizie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Economia comprim\u0103 consumul, consumatorul comprim\u0103 aten\u021bia, iar media comprim\u0103 drumul dintre descoperire \u0219i decizie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConsumatorii navigheaz\u0103 ast\u0103zi \u00eentr-un ecosistem dominat de suprasatura\u021bie informa\u021bional\u0103, iar aten\u021bia devine tot mai greu de c\u00e2\u0219tigat \u0219i de p\u0103strat. \u00cen paralel, dezvoltarea accelerat\u0103 a inteligen\u021bei artificiale schimb\u0103 modul \u00een care oamenii caut\u0103 informa\u021bii, descoper\u0103 produse \u0219i iau decizii de cump\u0103rare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe m\u0103sur\u0103 ce procesul de informare \u0219i cel de achizi\u021bie se apropie tot mai mult, brandurile sunt nevoite s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 strategiile de comunicare \u0219i s\u0103 construiasc\u0103 experien\u021be relevante, personalizate \u0219i eficiente. \u00cen acest context, aten\u021bia devine noua moned\u0103 a economiei digitale, iar capacitatea de a o transforma \u00een ac\u021biune reprezint\u0103 unul dintre cele mai importante avantaje competitive.\u201d (declar\u0103 Alexandra Olteanu, Managing Director Initiative Rom\u00e2nia)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evolu\u021bia principalelor medii \u00een 2025 \u0219i estim\u0103rile pentru 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TV: 2025: 415 milioane de euro, cu o cre\u0219tere marginal\u0103 fa\u021b\u0103 de anul anterior, \u00een ciuda fragment\u0103rii audien\u021belor \u0219i a presiunii exercitate de platformele digitale. Pentru 2026, veniturile sunt estimate s\u0103 r\u0103m\u00e2n\u0103 la un nivel similar, \u00eentr-un context marcat de infla\u021bia costurilor media, de erodarea audien\u021bei \u0219i de competi\u021bia pentru inventarul premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital: 2025: 327 milioane de euro (+10%), fiind canalul cu cea mai puternic\u0103 dinamic\u0103 de cre\u0219tere, sus\u021binut de investi\u021biile \u00een video, social media \u0219i noile ecosisteme bazate pe AI \u0219i e-commerce. Pentru 2026, Digital este estimat s\u0103 ajung\u0103 la aproximativ 334 milioane de euro (+2%), cu o cre\u0219tere estimat\u0103 de 2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OOH: 2025: 50 milioane de euro (+8%), peste estim\u0103rile ini\u021biale, datorit\u0103 dezvolt\u0103rii accelerate a formatelor digitale \u0219i cererii constante din partea advertiserilor. Pentru 2026, pia\u021ba este estimat\u0103 in sc\u0103dere 48 milioane de euro, un accent pozitiv fiind pus pe formate premium \u0219i DOOH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Radio: 2025: 40 milioane de euro (+5%), confirm\u00e2nd stabilitatea mediului \u0219i rolul s\u0103u important \u00een mixurile de comunicare. Pentru 2026, pia\u021ba este estimat\u0103 s\u0103 r\u0103m\u00e2n\u0103 relativ constant\u0103, \u00een timp ce operatorii radio continu\u0103 s\u0103 \u00ee\u0219i extind\u0103 prezen\u021ba \u00een ecosistemele digitale \u0219i de con\u021binut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u021biile sunt extrase din Media Fact Book, raport publicat anual de Initiative \u00eencep\u00e2nd din 1997 \u0219i una dintre principalele surse de referin\u021b\u0103 pentru industria media \u0219i de publicitate din Rom\u00e2nia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pia\u021ba media din Rom\u00e2nia a ajuns la o valoare net\u0103 de aproximativ 838 milioane de euro \u00een 2025, \u00een cre\u0219tere cu 5,4% fa\u021b\u0103 de anul anterior, potrivit Media Fact Book 2026, raportul anual realizat de Initiative. Pentru 2026, estim\u0103rile indic\u0103 o evolu\u021bie stabil\u0103 a pie\u021bei, \u00eentr-un context economic \u0219i politic care continu\u0103 s\u0103 genereze pruden\u021b\u0103<\/p>","protected":false},"author":2,"featured_media":7254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[21],"class_list":["post-7252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii","tag-trending"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pia\u021ba media din Rom\u00e2nia a ajuns la o valoare net\u0103 de aproximativ 838 milioane de euro \u00een 2025, \u00een cre\u0219tere cu 5,4% fa\u021b\u0103 de anul anterior, potrivit Media Fact Book 2026\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Alexandru 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