{"id":7835,"date":"2026-07-21T13:53:32","date_gmt":"2026-07-21T11:53:32","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7835"},"modified":"2026-07-21T13:53:32","modified_gmt":"2026-07-21T11:53:32","slug":"ce-cedeaza-si-accepta-masurile-asumate-de-platforma-x-pentru-respectarea-obligatiilor-de-transparenta-a-publicitatii-online","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/ce-cedeaza-si-accepta-masurile-asumate-de-platforma-x-pentru-respectarea-obligatiilor-de-transparenta-a-publicitatii-online\/","title":{"rendered":"CE cedeaz\u0103 \u0219i accept\u0103 m\u0103surile asumate de platforma X pentru respectarea obliga\u021biilor de transparen\u021b\u0103 a publicit\u0103\u021bii online"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Comisia European\u0103 (CE) a anun\u021bat acceptarea m\u0103surilor asumate de platforma X pentru remedierea \u00eenc\u0103lc\u0103rilor identificate cu privire la obliga\u021biile de transparen\u021b\u0103 a publicit\u0103\u021bii online \u0219i a accesului cercet\u0103torilor la date, prev\u0103zute de Regulamentul privind serviciile digitale (DSA), se arat\u0103 \u00eentr-un comunicat de pres\u0103 al Autorit\u0103\u021bii Na\u021bionale pentru Administrare \u0219i Reglementare \u00een Comunica\u021bii (ANCOM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDecizia a fost adoptat\u0103 \u00een cadrul procedurii desf\u0103\u0219urate de Comisia European\u0103 \u00een temeiul DSA \u0219i urm\u0103re\u0219te asigurarea respect\u0103rii obliga\u021biilor aplicabile platformelor online foarte mari \u00een ceea ce prive\u0219te registrul de publicitate (ad repository), instrumentul prin care utilizatorii, cercet\u0103torii \u0219i autorit\u0103\u021bile pot consulta informa\u021bii privind reclamele afi\u0219ate pe platform\u0103, precum \u0219i a accesului cercet\u0103torilor eligibili la datele cu caracter public ale platformei pentru efectuarea de activit\u0103\u021bi de cercetare care contribuie la detectarea, identificarea \u0219i \u00een\u021belegerea riscurilor sistemice ale X la nivelul Uniunii\u201d, precizeaz\u0103 Autoritatea, conform Agerpres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit informa\u021biilor publicate de Comisia European\u0103, m\u0103surile aprobate reprezint\u0103 un pas important pentru a permite cercet\u0103torilor, societ\u0103\u021bii civile \u0219i publicului \u00een general s\u0103 ob\u021bin\u0103 mai mult\u0103 transparen\u021b\u0103 \u00een sistemele X, \u00een special pentru a monitoriza riscurile sistemice ale X \u0219i pentru a putea evalua impactul mai larg al platformei asupra utilizatorilor s\u0103i \u0219i asupra societ\u0103\u021bii europene \u00een ansamblu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ceea ce prive\u0219te \u00eenc\u0103lc\u0103rile referitoare la Registrul de publicitate, platforma X s-a angajat s\u0103 implementeze un set de m\u0103suri care urm\u0103resc \u00eembun\u0103t\u0103\u021birea func\u021bion\u0103rii registrului de publicitate \u0219i facilitarea accesului la informa\u021biile privind publicitatea online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printre principalele m\u0103suri asumate se afl\u0103: introducerea unor func\u021bionalit\u0103\u021bi suplimentare de c\u0103utare \u0219i filtrare a reclamelor, inclusiv dup\u0103 con\u021binutul reclamei \u0219i criteriile utilizate pentru direc\u021bionarea acesteia; afi\u0219area rezultatelor c\u0103ut\u0103rilor direct \u00een interfa\u021ba registrului de publicitate, f\u0103r\u0103 utilizarea unor fi\u0219iere externe; reducerea timpului necesar pentru accesarea informa\u021biilor disponibile \u00een registru; permiterea accesului la registru prin intermediul unei API (interfa\u021b\u0103 de programare a aplica\u021biilor).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, platforma \u0219i-a asumat s\u0103 revizuiasc\u0103 \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 procesul de examinare a cererilor depuse de c\u0103tre cercet\u0103tori pentru a accesa datele sale publice prin intermediul unei API, asigur\u00e2ndu-se c\u0103 cercet\u0103torii eligibili nu sunt exclu\u0219i din eroare, dar \u0219i s\u0103 ofere accesul gratuit la date pentru cercet\u0103torii eligibili. \u00cen plus, va asigura accesul \u00een timp util al cercet\u0103torilor eligibili, inclusiv la volumele adecvate de date \u0219i va actualiza termenii \u0219i condi\u021biile pentru a preciza \u00een mod explicit c\u0103 cercet\u0103torilor eligibili nu li se interzice prin contract s\u0103 extrag\u0103 date disponibile publicului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAceste modific\u0103ri vor fi supuse unui audit extern \u0219i independent, pe care X s-a angajat s\u0103 \u00eel efectueze. X va trimite, de asemenea, raportul de audit \u00een termen de \u0219ase luni de la punerea \u00een aplicare a m\u0103surilor \u0219i va lua m\u0103suri \u00eempreun\u0103 cu Comisia pentru a asigura punerea \u00een aplicare eficace a recomand\u0103rilor auditorului. \u00cen perioada de implementare, Comisia European\u0103 va monitoriza respectarea angajamentelor asumate de platform\u0103\u201d, se precizeaz\u0103 \u00een comunicat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform Regulamentului privind serviciile digitale (DSA), \u00een cazul platformelor online foarte mari \u0219i a motoarelor de c\u0103utare online foarte mari (VLOPSEs), Comisia European\u0103 are competen\u021ba exclusiv\u0103 de a supraveghea \u0219i asigura respectarea obliga\u021biilor legale, iar pentru celelalte responsabilit\u0103\u021bi ce cad \u00een sarcina VLOPSEs, competen\u021ba supravegherii \u00eendeplinirii acestora este partajat\u0103 \u00eentre Comisia European\u0103 \u0219i coordonatorul serviciilor digitale din \u021bara unde platforma sau motorul de c\u0103utare \u00ee\u0219i are sediul sau reprezentantul legal desemnat- ANCOM \u00een cazul Rom\u00e2niei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePrin acceptarea m\u0103surilor asumate de platforma X, activitatea de supraveghere nu se \u00eencheie, Comisia European\u0103 urm\u00e2nd s\u0103 monitorizeze cu aten\u021bie conformarea platformei at\u00e2t cu angajamentele asumate, c\u00e2t \u0219i cu celelalte obliga\u021bii care \u00eei revin prin Regulament\u201d, noteaz\u0103 sursa citat\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Comisia European\u0103 (CE) a anun\u021bat acceptarea m\u0103surilor asumate de platforma X pentru remedierea \u00eenc\u0103lc\u0103rilor identificate cu privire la obliga\u021biile de transparen\u021b\u0103 a publicit\u0103\u021bii online \u0219i a accesului cercet\u0103torilor la date, prev\u0103zute de Regulamentul privind serviciile digitale (DSA), se arat\u0103 \u00eentr-un comunicat de pres\u0103 al Autorit\u0103\u021bii Na\u021bionale pentru Administrare \u0219i Reglementare \u00een Comunica\u021bii (ANCOM). \u201eDecizia a<\/p>","protected":false},"author":2,"featured_media":7837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7835","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"De asemenea, platforma \u0219i-a asumat s\u0103 revizuiasc\u0103 \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 procesul de examinare a cererilor depuse de c\u0103tre cercet\u0103tori pentru a accesa datele sale publice prin intermediul unei API\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Alexandru 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