{"id":7853,"date":"2026-07-23T16:02:28","date_gmt":"2026-07-23T14:02:28","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7853"},"modified":"2026-07-23T16:02:28","modified_gmt":"2026-07-23T14:02:28","slug":"raport-ia-schimba-radical-modul-in-care-este-organizata-munca-si-criteriile-dupa-care-companiile-isi-aleg-angajatii","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/raport-ia-schimba-radical-modul-in-care-este-organizata-munca-si-criteriile-dupa-care-companiile-isi-aleg-angajatii\/","title":{"rendered":"Raport: IA schimb\u0103 radical modul \u00een care este organizat\u0103 munca \u0219i criteriile dup\u0103 care companiile \u00ee\u0219i aleg angaja\u021bii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Inteligen\u021ba artificial\u0103 (IA) schimb\u0103 radical modul \u00een care este organizat\u0103 munca \u0219i criteriile dup\u0103 care companiile \u00ee\u0219i aleg angaja\u021bii. Unele ocupa\u021bii devin mai accesibile, pentru altele cerin\u021bele devin mai exigente, iar diferen\u021ba o fac tot mai mult competen\u021bele umane \u0219i capacitatea de a lucra cu IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai recent raport global PwC AI Jobs Barometer contureaz\u0103 c\u00e2teva concluzii importante. \u00cen primul r\u00e2nd, oferta de locuri de munc\u0103 \u00een rolurile cele mai expuse la IA a crescut mai lent \u00een ultimii ani dec\u00e2t \u00een cele mai pu\u021bin expuse. \u00cen acela\u0219i timp, impactul IA nu este uniform: \u00een unele arii, tehnologia face posturile mai accesibile unui num\u0103r mai mare de candida\u021bi, iar \u00een altele ridic\u0103 nivelul cerin\u021belor \u0219i face intrarea mai dificil\u0103. Tot raportul arat\u0103 c\u0103, \u00een ocupa\u021biile cele mai expuse la IA, angajatorii cer tot mai multe abilit\u0103\u021bi noi, iar competen\u021bele de lucru cu IA sunt din ce \u00een ce mai c\u0103utate \u0219i mai bine pl\u0103tite, sus\u021bine Oana Munteanu, Director, Workforce Services Leader, PwC Rom\u00e2nia, \u00een cadrul unei noi analize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce ocupa\u021bii sunt cele mai expuse la IA<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din cele 382 de ocupa\u021bii incluse \u00een nomenclatorul interna\u021bional ISCO-08 \u0219i analizate \u00een raportul PwC, 201 au expunere ridicat\u0103 la IA, iar 181 au expunere sc\u0103zut\u0103. Scorul de expunere a fost calculat \u00een func\u021bie de c\u00e2te dintre sarcinile specifice fiec\u0103rei ocupa\u021bii pot fi realizate par\u021bial sau complet de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen mod firesc, expunerea este mai ridicat\u0103 \u00een profesiile bazate \u00een principal pe activit\u0103\u021bi de birou (efort cognitiv, munc\u0103 analitic\u0103) \u0219i mai redus\u0103 \u00een cele care presupun munc\u0103 fizic\u0103 sau abilit\u0103\u021bi profund umane, emo\u021bionale, mai greu de automatizat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ocupa\u021biile cel mai expuse la IA sunt din domeniul financiar (analist financiar, consultant financiar, manager financiar, contabil, broker, ofi\u021ber de credite sau ofi\u021ber de taxe), dar \u0219i din servicii profesionale, precum avocatur\u0103, HR, comunicare etc. Expunerea este ridicat\u0103 \u0219i \u00een inginerie, IT&amp;C, \u0219tiin\u021b\u0103 \u0219i educa\u021bie: de la arhitec\u021bi, ingineri \u0219i dezvoltatori software p\u00e2n\u0103 la fizicieni, matematicieni, sociologi sau profesori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IA nu afecteaz\u0103 toate profesiile \u00een acela\u0219i fel<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impactul IA asupra acestor ocupa\u021bii difer\u0103 de la caz la caz, ceea ce duce la apari\u021bia a dou\u0103 categorii distincte de profesii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen unele cazuri, IA preia activit\u0103\u021bile repetitive, administrative sau consumatoare de timp, iar angajatului \u00eei r\u0103m\u00e2n sarcinile care presupun expertiz\u0103 mai mare, decizie, evaluare sau rela\u021bionare. De exemplu, \u00een cazul unui recrutor, IA poate face selec\u021bia ini\u021bial\u0103 a CV-urilor care \u00eendeplinesc anumite criterii, iar angajatul se ocup\u0103 de interviuri \u0219i de negocierea ofertelor salariale. Acestea sunt ocupa\u021biile profesionalizate de IA: joburi \u00een care tehnologia elimin\u0103 rutina \u0219i ridic\u0103 nivelul cerin\u021belor. Profesiile \u00een care IA ridic\u0103 pragul de intrare sunt cele \u00een care cuno\u0219tin\u021bele \u0219i abilit\u0103\u021bile specific umane r\u0103m\u00e2n mai importante dec\u00e2t partea tehnic\u0103 pe care o poate prelua tehnologia. Aici intr\u0103, de exemplu, ofi\u021berii de rela\u021bii cu publicul, agen\u021bii de recrutare, inginerii, dealerii \u0219i brokerii, managerii de v\u00e2nz\u0103ri \u0219i marketing, managerii de PR sau farmaci\u0219tii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen alte cazuri, IA poate realiza o parte dintre activit\u0103\u021bile mai complexe din fi\u0219a postului, iar angaja\u021bilor le r\u0103m\u00e2n sarcini care cer competen\u021be de baz\u0103. De exemplu, \u00eentr-un rol de gestionar de stocuri, IA poate \u021bine eviden\u021ba stocurilor, iar angajatului \u00eei r\u0103m\u00e2ne partea de manipulare a m\u0103rfii. Acestea sunt ocupa\u021biile democratizate de IA: joburi \u00een care tehnologia reduce bariera de intrare \u0219i le face accesibile unui num\u0103r mai mare de candida\u021bi. Printre ocupa\u021biile democratizate de IA se reg\u0103sesc tehnicienii web, dezvoltatorii software, contabilii, ofi\u021berii de credit, managerii financiari, managerii de magazin, anali\u0219tii financiari, avoca\u021bii \u0219i jurnali\u0219tii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit datelor PwC, pu\u021bin peste o treime dintre ocupa\u021biile expuse la IA sunt profesionalizate, iar aproape dou\u0103 treimi sunt democratizate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Joburile profesionalizate cresc mai repede<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i joburile democratizate sunt mai numeroase, cele profesionalizate par s\u0103 c\u00e2\u0219tige teren mai repede. Potrivit raportului PwC, ofertele pentru locuri de munc\u0103 profesionalizate de IA cresc de dou\u0103 ori mai repede dec\u00e2t cele democratizate. Asta sugereaz\u0103 c\u0103 angajatorii au mai mult\u0103 nevoie de speciali\u0219ti care s\u0103 amplifice rezultatele ob\u021binute cu ajutorul IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, ocupa\u021biile profesionalizate tind s\u0103 aib\u0103 \u0219i o evolu\u021bie salarial\u0103 mai bun\u0103. Salariile anun\u021bate pentru aceste joburi au crescut cu 37% comparativ cu 2021, fa\u021b\u0103 de un avans salarial mediu de 26% pentru ocupa\u021biile democratizate. Mai mult, \u0219apte dintre primele zece ocupa\u021bii cu cea mai rapid\u0103 cre\u0219tere salarial\u0103 la nivel global \u00een perioada 2019-2025 sunt ocupa\u021bii profesionalizate de IA: manageri de cercetare \u0219i dezvoltare (+81% cre\u0219tere salarial\u0103), medici veterinari (+77%), chimi\u0219ti (+63%), farmaci\u0219ti (+59%), operatori centrale electrice (+56%), fizicieni (+56%) \u0219i psihologi (+53%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar diferen\u021ba nu se reflect\u0103 doar \u00een salarii, ci \u0219i \u00een structura competen\u021belor cerute de angajatori. \u00cen ocupa\u021biile profesionalizate, IA elimin\u0103 partea standardizat\u0103 a muncii \u0219i las\u0103 \u00een centru activit\u0103\u021bi mai sofisticate. Ca urmare, companiile cer un pachet mai amplu de competen\u021be, la nivel de expert, specifice profesiei, adesea legate de certific\u0103ri sau expertiz\u0103 greu transferabil\u0103. \u00cen ocupa\u021biile democratizate, accentul se mut\u0103 mai mult spre competen\u021be largi, transferabile, care permit accesul unor candida\u021bi din zone profesionale mai diverse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cerin\u021be mai mari inclusiv la \u00eenceput de carier\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen paralel, IA accelereaz\u0103 schimbarea profilului de competen\u021be \u00een rolurile de \u00eenceput de carier\u0103. Potrivit AI Jobs Barometer, rolurile de debutan\u021bi \u00een ocupa\u021biile cele mai expuse la IA sunt de \u0219apte ori mai predispuse s\u0103 cear\u0103 competen\u021be considerate p\u00e2n\u0103 de cur\u00e2nd specifice seniorilor, precum leadership, g\u00e2ndire strategic\u0103 sau luarea deciziilor pe baz\u0103 de date, fa\u021b\u0103 de cele din ocupa\u021biile mai pu\u021bin expuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, joburile cele mai expuse la IA solicit\u0103 \u00eentr-o mai mare m\u0103sur\u0103 abilit\u0103\u021bi precum empatie, discern\u0103m\u00e2nt \u0219i creativitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste evolu\u021bii arat\u0103 c\u0103 IA nu \u00eenlocuie\u0219te pur \u0219i simplu munca uman\u0103, ci o redistribuie. \u00cen unele profesii, tehnologia l\u0103rge\u0219te accesul \u0219i cre\u0219te num\u0103rul oportunit\u0103\u021bilor. \u00cen altele, comprim\u0103 partea de execu\u021bie \u0219i m\u0103re\u0219te ponderea activit\u0103\u021bilor care cer competen\u021be superioare, ceea ce duce la salarii mai ridicate, dar \u0219i la cerin\u021be profesionale mai exigente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competen\u021bele IA sunt tot mai c\u0103utate \u0219i mai bine pl\u0103tite<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul arat\u0103 \u0219i c\u0103 joburile care cer competen\u021be specifice de IA nu mai reprezint\u0103 o ni\u0219\u0103, ci un segment al pie\u021bei muncii aflat \u00eentr-o expansiune accelerat\u0103. La nivel global, joburile de tip \u201especialist IA\u201d au crescut cu 69% numai \u00eentre 2024 \u0219i 2025, \u00een timp ce num\u0103rul total de joburi oferite a crescut cu 8,6%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cerin\u021bele pentru astfel de competen\u021be difer\u0103 \u00eens\u0103 mult \u00eentre domenii: aproximativ 20,4% dintre anun\u021burile de angajare din IT \u0219i computer science cer competen\u021be legate de IA, fa\u021b\u0103 de 12,1% \u00een marketing \u0219i PR \u0219i 8,8% \u00een \u0219tiin\u021b\u0103 \u0219i cercetare. La polul opus, \u00een sectoare precum transportul, s\u0103n\u0103tatea sau ospitalitatea, ponderea r\u0103m\u00e2ne \u00eenc\u0103 redus\u0103, reflect\u00e2nd impactul deocamdat\u0103 mai redus al IA \u00een aceste domenii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen majoritatea ariilor profesionale, cele mai multe ocupa\u021bii care cer competen\u021be IA sunt din categoria \u201dutilizator IA\u201d, adic\u0103 pozi\u021bii \u00een care angaja\u021bii folosesc instrumente de inteligen\u021b\u0103 artificial\u0103 \u00een activitatea curent\u0103, f\u0103r\u0103 s\u0103 le dezvolte ei \u00een\u0219i\u0219i. \u00cen multe domenii non-tehnice, precum marketing, v\u00e2nz\u0103ri sau resurse umane, peste 95% dintre rolurile care cer IA sunt astfel de roluri de utilizare. Cererea pentru roluri de dezvoltator IA, adic\u0103 pentru cei care construiesc astfel de sisteme, r\u0103m\u00e2ne concentrat\u0103 \u00een IT \u0219i cercetare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joburile care cer competen\u021be IA sunt mai bine pl\u0103tite dec\u00e2t cele care nu cer astfel de competen\u021be, ceea ce arat\u0103 c\u0103 angajatorii recompenseaz\u0103 tot mai mult capacitatea de a folosi IA pentru a ob\u021bine rezultate concrete. \u00cen 2025, diferen\u021ba salarial\u0103 pentru posturile cu IA fa\u021b\u0103 de cele f\u0103r\u0103 IA ajunge la 88% \u00een v\u00e2nz\u0103ri, 87% \u00een rela\u021bii cu clien\u021bii, 75% \u00een zona juridic\u0103 \u0219i de conformitate \u0219i 50% \u00een finan\u021be. \u00cen IT, diferen\u021ba este mai redus\u0103, de 28%, semn c\u0103 acolo competen\u021bele IA au devenit deja mai r\u0103sp\u00e2ndite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Provoc\u0103ri pentru candida\u021bi \u0219i angajatori<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru candida\u021bi \u0219i profesioni\u0219ti, mesajul este relativ simplu: \u00een epoca inteligen\u021bei, \u0219ansele de angajare cresc dac\u0103 \u0219tii s\u0103 faci dou\u0103 lucruri \u00een acela\u0219i timp. Pe de o parte, s\u0103 folose\u0219ti IA pentru sarcinile pe care le poate face bine. Pe de alt\u0103 parte, s\u0103 \u00ee\u021bi dezvol\u021bi acele competen\u021be pe care tehnologia nu le poate \u00eenlocui u\u0219or: judecata, rela\u021bionarea, creativitatea, logica \u0219i capacitatea de a lua decizii \u00een contexte complexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru angajatori \u00eens\u0103, mesajele sunt ceva mai nuan\u021bate. Dac\u0103 extinderea adop\u021biei s-a dovedit o provocare c\u0103reia \u00eei pot face fa\u021b\u0103, cu rezultate diferite direct propor\u021bionale cu investi\u021bia \u00een instrumente \u0219i training, ecua\u021bia necesarului de competen\u021be nu este la fel de simpl\u0103. Profesionalizarea IA cere competen\u021be greu, dac\u0103 nu imposibil, de dezvoltat sau de dob\u00e2ndit f\u0103r\u0103 o baz\u0103 \u00een educa\u021bia timpurie, formal\u0103 \u0219i f\u0103r\u0103 mult\u0103 expunere (fie c\u0103 vorbim de competen\u021be cognitive sofisticate, fie c\u0103 vorbim de competen\u021be emo\u021bionale). Mai mult, dincolo de simpla utilizare a unor instrumente care poate cre\u0219te eficien\u021ba personal\u0103, at\u00e2t profesionalizarea c\u00e2t \u0219i democratizarea implic\u0103 modific\u0103ri \u00een modul de organizare al muncii, de alocare a sarcinilor \u00eentre oameni \u0219i tehnologie \u00een mod structurat \u0219i asumat, un exerci\u021biu complex \u0219i de durat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu \u00een ultimul r\u00e2nd, pentru deciden\u021bii din sfera politicilor publice, este evident c\u0103 provocarea decalajului de competen\u021be va fi una cu profund impact economic \u0219i social. F\u0103r\u0103 resurse umane de calitate acolo unde conteaz\u0103 singurul avantaj competitiv r\u0103m\u00e2ne costul (oameni mai ieftini dec\u00e2t IA), respectiv f\u0103r\u0103 investi\u021bie m\u0103car \u00een competen\u021be de baz\u0103 legate de IA, dar \u0219i cognitive \u0219i emo\u021bionale relevante, o mare parte din popula\u021bie va r\u0103m\u00e2ne \u00een urm\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Inteligen\u021ba artificial\u0103 (IA) schimb\u0103 radical modul \u00een care este organizat\u0103 munca \u0219i criteriile dup\u0103 care companiile \u00ee\u0219i aleg angaja\u021bii. Unele ocupa\u021bii devin mai accesibile, pentru altele cerin\u021bele devin mai exigente, iar diferen\u021ba o fac tot mai mult competen\u021bele umane \u0219i capacitatea de a lucra cu IA. Cel mai recent raport global PwC AI Jobs Barometer<\/p>","protected":false},"author":2,"featured_media":7856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[20],"class_list":["post-7853","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business","tag-popular"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00cen alte cazuri, IA poate realiza o parte dintre activit\u0103\u021bile mai complexe din fi\u0219a postului, iar angaja\u021bilor le r\u0103m\u00e2n sarcini care cer competen\u021be de baz\u0103.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Alexandru Popescu\"\/>\n\t<link rel=\"canonical\" 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