{"id":7944,"date":"2026-07-27T15:19:09","date_gmt":"2026-07-27T13:19:09","guid":{"rendered":"https:\/\/industrynews.ro\/?p=7944"},"modified":"2026-07-27T15:19:09","modified_gmt":"2026-07-27T13:19:09","slug":"cu-isd-la-8-mld-euro-si-o-piata-ma-de-5-mld-euro-romania-devine-un-model-de-dezvoltare-bazat-pe-investitii","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/cu-isd-la-8-mld-euro-si-o-piata-ma-de-5-mld-euro-romania-devine-un-model-de-dezvoltare-bazat-pe-investitii\/","title":{"rendered":"Cu ISD la 8 mld. euro \u0219i o pia\u021b\u0103 M&amp;A de 5 mld. euro, Rom\u00e2nia devine un\u00a0model de dezvoltare bazat pe investi\u021bii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00cen economie exist\u0103 momente \u00een care nu lipsa resurselor reprezint\u0103 problema, ci modelul dup\u0103 care acestea sunt utilizate, iar&nbsp;Rom\u00e2nia se afl\u0103 \u00eentr-un astfel de moment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 un deceniu de cre\u0219tere sus\u021binut\u0103, economia \u00eencetine\u0219te, \u00een timp ce dezechilibrele fiscale se ad\u00e2ncesc. PIB-ul a avansat cu doar 0,9% \u00een 2024 \u0219i 0,7% \u00een 2025, iar \u00een primul trimestru din 2026 a sc\u0103zut cu 1,7% fa\u021b\u0103 de anul anterior. \u00cen acela\u0219i timp,&nbsp;\u00eens\u0103,&nbsp;paradoxal,&nbsp;investi\u021biile str\u0103ine continu\u0103 s\u0103 creasc\u0103, pia\u021ba tranzac\u021biilor \u00eenregistreaz\u0103 niveluri record, proiectele de infrastructur\u0103 finan\u021bate din fonduri europene se extind, iar aderarea la OCDE se apropie de finalizare, sus\u021bine Daniel Anghel, Country Managing Partner PwC Rom\u00e2nia, \u00een cadrul unei noi analize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar avem oportunit\u0103\u021bi, capital \u0219i perspective, dar&nbsp;lipse\u0219te tranzi\u021bia c\u0103tre un nou model de cre\u0219tere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru c\u0103 \u00eentrebarea esen\u021bial\u0103 nu mai este c\u00e2t putem consuma, ci c\u00e2t putem produce, inova \u0219i investi. Modelul economic care a sus\u021binut dezvoltarea Rom\u00e2niei \u00een ultimii ani s-a bazat \u00eentr-o m\u0103sur\u0103 important\u0103 pe consum, alimentat de deficite bugetare \u0219i de cre\u0219terea rapid\u0103 a datoriei publice. Acest model a generat convergen\u021b\u0103 \u0219i a sus\u021binut cre\u0219terea veniturilor, dar \u00ee\u0219i arat\u0103 tot mai clar limitele. O parte tot mai mare a consumului intern se transfer\u0103 c\u0103tre alte economii prin importuri, \u00een timp ce costurile finan\u021b\u0103rii datoriei reduc spa\u021biul disponibil pentru investi\u021bii productive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, avantajele competitive pe care Rom\u00e2nia s-a bazat timp de mul\u021bi ani se erodeaz\u0103. For\u021ba de munc\u0103 nu mai este printre cele mai ieftine din regiune, costurile cu energia r\u0103m\u00e2n ridicate, iar cre\u0219terea salariilor a dep\u0103\u0219it \u00een multe sectoare ritmul productivit\u0103\u021bii.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen absen\u021ba unei acceler\u0103ri a investi\u021biilor, inov\u0103rii \u0219i dezvolt\u0103rii competen\u021belor, va fi dificil s\u0103 sus\u021binem pe termen lung at\u00e2t competitivitatea economiei, c\u00e2t \u0219i cre\u0219terea nivelului de trai.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia a demonstrat rezilien\u021b\u0103 \u00een fa\u021ba unor crize succesive \u0219i a continuat s\u0103 atrag\u0103 investi\u021bii \u0219i ini\u021biativ\u0103 antreprenorial\u0103. Dar rezilien\u021ba este necesar\u0103 pentru a dep\u0103\u0219i perioade dificile; nu este suficient\u0103 pentru a genera prosperitate sustenabil\u0103.&nbsp;Iar capacitatea Rom\u00e2niei de a evita capcana venitului mijlociu \u0219i de a construi o economie bazat\u0103 pe productivitate, inovare \u0219i valoare ad\u0103ugat\u0103 ridicat\u0103 \u00een urm\u0103torul deceniu&nbsp;depinde de r\u0103spunsul la o \u00eentrebare simpl\u0103: cre\u0219tere prin consum sau prin investi\u021bii?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundamente solide, dar insuficiente&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 deja elemente importante pe care Rom\u00e2nia poate construi. \u00cen infrastructur\u0103, proiectele finan\u021bate prin fonduri europene, PNRR \u0219i SAFE avanseaz\u0103 \u00eentr-un ritm f\u0103r\u0103 precedent. Odat\u0103 finalizate, acestea pot atrage investi\u021bii suplimentare, pot consolida conectivitatea economic\u0103 \u0219i pot reduce decalajele dintre regiuni.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen paralel, aderarea la OCDE, aflat\u0103 \u00een etapa final\u0103, poate deveni un important factor de credibilitate pentru investitori, consolid\u00e2nd percep\u021bia unei economii care se apropie de standardele economiilor dezvoltate nu doar prin nivelul veniturilor, ci \u0219i prin calitatea institu\u021biilor \u0219i a guvernan\u021bei.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceste fundamente sunt importante, dar nu suficiente. Pentru ca Rom\u00e2nia s\u0103 accelereze convergen\u021ba economic\u0103, are nevoie de c\u00e2\u021biva piloni suplimentari:&nbsp;antreprenoriat&nbsp;mai puternic, investi\u021bii cu valoare ad\u0103ugat\u0103 ridicat\u0103, o baz\u0103 industrial\u0103 competitiv\u0103, exporturi mai robuste, tehnologie \u0219i, mai ales, competen\u021be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antreprenoriatul: de la num\u0103r de firme la companii scalabile&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spiritul antreprenorial exist\u0103 \u0219i continu\u0103 s\u0103 genereze oportunit\u0103\u021bi chiar \u0219i \u00eentr-un context economic \u0219i fiscal mai complex, dar num\u0103rul de firme nou create este doar \u00eenceputul. \u00centrebarea relevant\u0103 este c\u00e2te dintre acestea reu\u0219esc s\u0103 creasc\u0103, s\u0103 investeasc\u0103, s\u0103 exporte \u0219i s\u0103 inoveze. O economie se transform\u0103 prin companii capabile s\u0103&nbsp;scaleze&nbsp;\u0219i s\u0103 se integreze \u00een lan\u021buri valorice sofisticate, nu doar prin multiplicarea ini\u021biativelor antreprenoriale.&nbsp;Scorul Rom\u00e2niei \u00een raportul Business&nbsp;Ready&nbsp;al B\u0103ncii Mondiale a crescut de la 68,33 \u00een 2024 la 70,18 \u00een 2025. Mediul de afaceri se \u00eembun\u0103t\u0103\u021be\u0219te, dar provocarea principal\u0103 r\u0103m\u00e2ne aplicarea cadrului de reglementare \u0219i interac\u021biunea cu institu\u021biile statului.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest sens, cele mai importante forme de sprijin nu sunt neap\u0103rat programele de finan\u021bare, ci predictibilitatea legislativ\u0103, digitalizarea administra\u021biei, reducerea birocra\u021biei \u0219i o rela\u021bie mai eficient\u0103 \u00eentre stat \u0219i mediul privat. Antreprenorii nu cer un stat mai prezent, ci unul mai predictibil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Investi\u021biile: motorul urm\u0103toarei etape de dezvoltare&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investi\u021biile trebuie s\u0103 devin\u0103 principalul motor al cre\u0219terii economice \u00een urm\u0103torul deceniu. Rom\u00e2nia continu\u0103 s\u0103 fie atractiv\u0103 pentru capitalul str\u0103in, iar fluxurile de investi\u021bii directe \u0219i dinamica pie\u021bei de tranzac\u021bii confirm\u0103 acest lucru.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fluxurile nete de ISD au ajuns la 8,1 miliarde de euro \u00een 2025, iar \u00een 2021\u20132025 au cumulat 40 de miliarde de euro, fa\u021b\u0103 de 22 de miliarde \u00een preceden\u021bii cinci ani.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pia\u021ba tranzac\u021biilor confirm\u0103 acela\u0219i interes: 5,3 miliarde de euro \u00een 2025, iar \u00een T1 2026 deja 2,9 miliarde de euro. Investitorii v\u0103d oportunit\u0103\u021bi, de\u0219i urm\u0103resc atent stabilitatea fiscal\u0103, infrastructura, costurile \u0219i disponibilitatea for\u021bei de munc\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Locul 9 \u00een Europa \u00eentre destina\u021biile de investi\u021bii c\u0103utate (conform raportului PwC CEO&nbsp;Survey) confirm\u0103 c\u0103 Rom\u00e2nia r\u0103m\u00e2ne pe radarul companiilor globale. Avantajel e sunt pia\u021b\u0103 intern\u0103 relevant\u0103, pozi\u021bionare geografic\u0103, apartenen\u021b\u0103 la UE, costuri competitive \u0219i capital uman apreciat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103 o economie matur\u0103 nu poate r\u0103m\u00e2ne doar destina\u021bie pentru capital, trebuie s\u0103 devin\u0103 \u0219i exportator. \u00cen 2024, in Rom\u00e2nia erau prezente circa 700 de companii multina\u021bionale, mult sub alte economii din regiune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, exemplul Poloniei este relevant. Cre\u0219terea sa economic\u0103 nu a fost sus\u021binut\u0103 doar de investi\u021biile str\u0103ine, ci \u0219i de apari\u021bia unor companii locale capabile s\u0103 se interna\u021bionalizeze \u0219i s\u0103 investeasc\u0103 \u00een afara grani\u021belor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, atragerea investi\u021biilor trebuie orientat\u0103 c\u0103tre domenii cu productivitate ridicat\u0103 \u0219i valoare ad\u0103ugat\u0103 mare. \u00centr-o economie \u00een care avantajul costului redus al for\u021bei de munc\u0103 s-a diminuat, competitivitatea trebuie construit\u0103 pe tehnologie, inovare \u0219i competen\u021be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industria \u0219i exporturile: testul sustenabilit\u0103\u021bii&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contribu\u021bia industriei la PIB a sc\u0103zut considerabil \u00een ultimul deceniu, iar exporturile au pierdut din pondere \u00een economie.&nbsp;Contribu\u021bia industriei la PIB a sc\u0103zut de la 23,8% la 16,8% \u00een ultimii zece ani, iar exporturile au cobor\u00e2t de la 41% din PIB \u00een 2015 la 35,4% \u00een 2025.&nbsp;Aceste evolu\u021bii arat\u0103 c\u0103 modelul de cre\u0219tere bazat preponderent pe consum genereaz\u0103 vulnerabilit\u0103\u021bi structurale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O economie care import\u0103 mai mult dec\u00e2t produce risc\u0103 s\u0103 acumuleze dezechilibre pe termen lung. \u00cen plus, dependen\u021ba excesiv\u0103 de consum las\u0103 pu\u021bin spa\u021biu pentru corectarea deficitelor \u0219i pentru crearea unor surse sustenabile de cre\u0219tere economic\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semnalele de alarm\u0103 se \u00eenmul\u021besc \u00een industria auto care \u00eenseamn\u0103 230.000 de angaja\u021bi, circa 14% din PIB \u0219i circa o treime din exporturi. Produc\u021bia Rom\u00e2niei a sc\u0103zut cu aproape 13% \u00een prima jum\u0103tate a anului, cel mai slab semestru din ultimii cinci ani pentru Dacia Mioveni, pe fondul celui mai ridicat pre\u021b industrial al energiei din Europa, iar mesajul transmis de conducerea Renault arat\u0103 c\u0103 avantajul istoric de cost al Rom\u00e2niei nu mai este un dat, ci o pozi\u021bie care trebuie ap\u0103rat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai mult, faptul c\u0103 modelele construite pe platforme comune pot migra oric\u00e2nd c\u0103tre jurisdic\u021bii mai eficiente, a\u0219a cum Dacia a pierdut deja volume \u00een favoarea Marocului \u0219i Turciei, iar alian\u021ba Ford cu Geely de la Valencia ridic\u0103 semne de \u00eentrebare pentru Craiova, arat\u0103 c\u0103 miza dep\u0103\u0219e\u0219te perimetrul unei singure uzine pentru c\u0103 \u00een jurul celor doi mari produc\u0103tori s-a creat un \u00eentreg ecosistem esen\u021bial pentru industria local\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0103strarea produc\u021biei \u00een Rom\u00e2nia depinde de m\u0103suri concrete \u0219i rapide, o politic\u0103 industrial\u0103 care s\u0103 reduc\u0103 factura energetic\u0103 pentru marii produc\u0103tori, fiscalitate predictibil\u0103 \u0219i f\u0103r\u0103 inova\u021bii, precum impozitul minim pe cifra de afaceri care a afectat competitivitatea sectorului, precum \u0219i scheme de sprijin care s\u0103 fac\u0103 atractive investi\u021biile \u00een noile genera\u021bii de modele, inclusiv electrice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia are nevoie de o baz\u0103 productiv\u0103 mai puternic\u0103, de industrii moderne \u0219i competitive \u0219i de o integrare mai profund\u0103 \u00een lan\u021burile valorice europene. Mai mult\u0103 produc\u021bie, mai multe exporturi \u0219i mai mult\u0103 valoare ad\u0103ugat\u0103 nu reprezint\u0103 doar obiective economice, ci condi\u021bii ale prosperit\u0103\u021bii pe termen lung.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Capitalul uman: cheia productivit\u0103\u021bii&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cele din urm\u0103, productivitatea este cea care determin\u0103 nivelul de trai al unei economii. Iar productivitatea depinde de oameni.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ultimii ani, salariile au crescut mai rapid dec\u00e2t productivitatea, \u00een special pe fondul unor m\u0103suri administrative \u0219i al presiunilor din pia\u021ba muncii. Pe termen scurt, aceast\u0103 evolu\u021bie a sus\u021binut consumul. Pe termen lung \u00eens\u0103, f\u0103r\u0103 cre\u0219teri corespunz\u0103toare de productivitate, competitivitatea economiei este afectat\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia continu\u0103 s\u0103 aib\u0103 un nivel al studiilor superioare \u0219i al calific\u0103rilor avansate semnificativ sub media Uniunii Europene. \u00cen lipsa unor investi\u021bii consistente \u00een educa\u021bie \u0219i dezvoltarea competen\u021belor, va fi dificil s\u0103 sus\u021binem salarii mai mari \u0219i s\u0103 atragem investi\u021bii sofisticate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta este \u0219i una dintre explica\u021biile riscului de a r\u0103m\u00e2ne bloca\u021bi \u00een a\u0219a-numita \u201ecapcan\u0103 a venitului mijlociu\u201d,&nbsp;situa\u021bia \u00een care o economie nu mai poate concura prin costuri reduse, dar nici nu reu\u0219e\u0219te s\u0103 fac\u0103 trecerea c\u0103tre activit\u0103\u021bi cu valoare ad\u0103ugat\u0103 \u0219i productivitate ridicate.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coreea de Sud, Singapore sau Israel demonstreaz\u0103 c\u0103 aceast\u0103 tranzi\u021bie este posibil\u0103. Dar ea se construie\u0219te prin investi\u021bii consistente \u00een educa\u021bie, cercetare, inovare \u0219i capital uman.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inteligen\u021ba artificial\u0103: \u0219ansa unui salt de productivitate&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 exist\u0103 un factor capabil s\u0103 accelereze aceast\u0103 transformare, acesta este tehnologia \u0219i, \u00een special, inteligen\u021ba artificial\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiile&nbsp;PwC&nbsp;arat\u0103 c\u0103 organiza\u021biile care adopt\u0103 AI la scar\u0103 larg\u0103 \u0219i \u00ee\u0219i transform\u0103 modelele de business cresc mai rapid \u0219i sunt mai productive. Acela\u0219i principiu este valabil \u0219i la nivel de economie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia dispune de un capital uman tehnic valoros \u0219i de un ecosistem IT relevant. \u00cens\u0103 aceste avantaje trebuie conectate printr-o strategie coerent\u0103 care s\u0103 accelereze adop\u021bia tehnologiei \u00een economie \u0219i administra\u021bie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centrebarea nu este dac\u0103 AI va schimba economia, ci&nbsp;dac\u0103 Rom\u00e2nia va folosi aceast\u0103 oportunitate pentru a recupera decalajele de productivitate \u0219i a crea avantaje competitive noi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alegerea care va defini urm\u0103torul deceniu&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rom\u00e2nia nu duce lips\u0103 de oportunit\u0103\u021bi, dar modelul de cre\u0219tere bazat pe consum, datorie \u0219i avantajul unei for\u021be de munc\u0103 relativ ieftine \u0219i-a atins limitele.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experien\u021ba Greciei arat\u0103 c\u00e2t de rapid pot deveni&nbsp;nesustenabile&nbsp;modelele economice construite pe acumularea dezechilibrelor fiscale \u0219i a datoriei. \u00cen schimb, economiile care au reu\u0219it s\u0103 dep\u0103\u0219easc\u0103 capcana venitului mijlociu au f\u0103cut-o investind \u00een educa\u021bie, productivitate, inovare \u0219i infrastructur\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miza urm\u0103torului deceniu este, \u00een esen\u021b\u0103, alegerea \u00eentre dou\u0103 modele diferite de dezvoltare. Continu\u0103m s\u0103 ne baz\u0103m preponderent pe consum sau facem pasul c\u0103tre o economie bazat\u0103 pe investi\u021bii? Continu\u0103m s\u0103 concur\u0103m prin costuri sau prin valoare ad\u0103ugat\u0103? Punem accent pe stimularea cererii sau pe dezvoltarea capacit\u0103\u021bii de a produce, exporta \u0219i inova?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u0103spunsurile la aceste \u00eentreb\u0103ri se vor reg\u0103si \u00een salarii, \u00een calitatea locurilor de munc\u0103, \u00een nivelul investi\u021biilor, \u00een competitivitatea companiilor rom\u00e2ne\u0219ti \u0219i, \u00een cele din urm\u0103, \u00een nivelul de trai.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prosperitatea nu poate fi sus\u021binut\u0103 la nesf\u00e2r\u0219it prin consum alimentat de \u00eemprumuturi, iar&nbsp;Rom\u00e2nia are resursele necesare pentru a face urm\u0103torul salt economic: capital european, antreprenori, investitori, talent \u0219i oportunit\u0103\u021bi de dezvoltare. Ceea ce va face diferen\u021ba nu este disponibilitatea acestor resurse, ci modul \u00een care alegem s\u0103 le folosim.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen economie exist\u0103 momente \u00een care nu lipsa resurselor reprezint\u0103 problema, ci modelul dup\u0103 care acestea sunt utilizate, iar&nbsp;Rom\u00e2nia se afl\u0103 \u00eentr-un astfel de moment.&nbsp; Dup\u0103 un deceniu de cre\u0219tere sus\u021binut\u0103, economia \u00eencetine\u0219te, \u00een timp ce dezechilibrele fiscale se ad\u00e2ncesc. 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