{"id":8003,"date":"2026-07-29T16:08:54","date_gmt":"2026-07-29T14:08:54","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8003"},"modified":"2026-07-29T16:08:54","modified_gmt":"2026-07-29T14:08:54","slug":"beko-investeste-peste-1-mil-euro-in-modernizarea-hub-ului-logistic-din-cateasca","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/beko-investeste-peste-1-mil-euro-in-modernizarea-hub-ului-logistic-din-cateasca\/","title":{"rendered":"Beko investe\u0219te peste 1 mil. euro \u00een modernizarea HUB-ului logistic din C\u0103teasca"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Beko Rom\u00e2nia a investit aproximativ 1,3 milioane de euro \u00een modernizarea HUB-ului logistic pentru piese de schimb din C\u0103teasca, jude\u021bul Arge\u0219, un proiect care consolideaz\u0103 rolul Rom\u00e2niei \u00een cadrul opera\u021biunilor regionale Beko Europe. Investi\u021bia include extinderea infrastructurii logistice, implementarea platformei digitale E-WMS, modernizarea echipamentelor \u0219i optimizarea fluxurilor opera\u021bionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HUB-ul deserve\u0219te \u00een prezent 22 de pie\u021be din Europa de Est \u0219i furnizeaz\u0103 piese inclusiv c\u0103tre Statele Unite, China, Maroc, Israel \u0219i Africa de Sud. Totodat\u0103, acesta are un rol strategic \u00een re\u021beaua logistic\u0103 Beko, aprovizion\u00e2nd inclusiv depozitul central din Italia, care deserve\u0219te pie\u021bele din Europa de Vest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proiectul face parte din procesul de integrare opera\u021bional\u0103 desf\u0103\u0219urat dup\u0103 formarea Beko Europe \u0219i r\u0103spunde extinderii responsabilit\u0103\u021bilor regionale asumate de Rom\u00e2nia, \u00een contextul administr\u0103rii unui portofoliu multibrand \u0219i al integr\u0103rii opera\u021bionale europene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eExperien\u021ba consumatorului nu se \u00eencheie odat\u0103 cu achizi\u021bia produsului. De aceea, investim constant \u00een infrastructur\u0103, tehnologie \u0219i oameni pentru a dezvolta servicii post-v\u00e2nzare rapide, eficiente \u0219i predictibile. Modernizarea HUB-ului de la C\u0103teasca este o investi\u021bie strategic\u0103, care consolideaz\u0103 rolul Rom\u00e2niei \u00een regiune \u0219i sus\u021bine un model de consum responsabil, bazat pe reparabilitate \u0219i prelungirea duratei de via\u021b\u0103 a produselor\u201d, a declarat Marius Mih\u0103ilescu, Country Director Beko Rom\u00e2nia, Moldova, Grecia, Malta \u0219i Cipru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modernizarea HUB-ului a inclus dublarea capacit\u0103\u021bii de stocare, implementarea E-WMS, instalarea unui conveyor automat \u0219i achizi\u021bia unor noi echipamente de picking, precum \u0219i modernizarea infrastructurii Wi-Fi \u0219i a sistemelor de securitate. HUB-ul gestioneaz\u0103 peste 35.000 de SKU-uri \u0219i peste 550.000 de piese de schimb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Noua infrastructur\u0103 optimizeaz\u0103 \u00eentregul flux logistic \u0219i a permis introducerea livr\u0103rilor B2C. Timpul de livrare s-a redus de la 7\u201310 zile la 3\u20134 zile pentru pie\u021bele din Europa de Est \u0219i la aproximativ 24 de ore pentru echipele de service din Rom\u00e2nia. Peste 90% dintre livr\u0103ri sunt realizate \u00eentr-un interval de 0\u20137 zile, iar peste 70% ajung la destina\u021bie \u00een 0\u20132 zile. Disponibilitatea pieselor a crescut cu peste 15%, dep\u0103\u0219ind pragul de 90%, \u00een linie cu obiectivele stabilite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eModernizarea HUB-ului a \u00eensemnat reg\u00e2ndirea \u00eentregului flux opera\u021bional, de la recep\u021bie \u0219i stocare p\u00e2n\u0103 la picking, preg\u0103tirea comenzilor \u0219i livrare. Am implementat noile sisteme \u0219i echipamente \u00eentr-un centru aflat \u00een func\u021biune, men\u021bin\u00e2nd continuitatea livr\u0103rilor c\u0103tre pie\u021bele deservite. Noul setup ne ofer\u0103 ast\u0103zi capacitate dubl\u0103, trasabilitate mai bun\u0103 \u0219i flexibilitatea necesar\u0103 pentru a procesa volume mai mari, \u00een condi\u021bii de acurate\u021be \u0219i predictibilitate crescute\u201d, a declarat Ovidiu \u0218tef\u0103nescu, Director Customer Care Beko Central and Eastern Europe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investi\u021bia completeaz\u0103 infrastructura de servicii post-v\u00e2nzare dezvoltat\u0103 de Beko Rom\u00e2nia, care reune\u0219te o re\u021bea unitar\u0103 de service autorizat pentru toate cele \u0219ase branduri, 36 de puncte de service, peste 130 de tehnicieni acredita\u021bi \u0219i un HUB dedicat pieselor de schimb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin aceast\u0103 investi\u021bie, Beko Rom\u00e2nia \u00ee\u0219i consolideaz\u0103 rolul \u00een cadrul opera\u021biunilor Beko Europe \u0219i dezvolt\u0103 o infrastructur\u0103 care sus\u021bine performan\u021ba serviciilor post-v\u00e2nzare, cre\u0219terea gradului de reparabilitate \u0219i prelungirea duratei de via\u021b\u0103 a produselor.<\/p>","protected":false},"excerpt":{"rendered":"<p>Beko Rom\u00e2nia a investit aproximativ 1,3 milioane de euro \u00een modernizarea HUB-ului logistic pentru piese de schimb din C\u0103teasca, jude\u021bul Arge\u0219, un proiect care consolideaz\u0103 rolul Rom\u00e2niei \u00een cadrul opera\u021biunilor regionale Beko Europe. Investi\u021bia include extinderea infrastructurii logistice, implementarea platformei digitale E-WMS, modernizarea echipamentelor \u0219i optimizarea fluxurilor opera\u021bionale. HUB-ul deserve\u0219te \u00een prezent 22 de pie\u021be<\/p>","protected":false},"author":3,"featured_media":8005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-8003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Modernizarea HUB-ului a inclus dublarea capacit\u0103\u021bii de stocare, implementarea E-WMS, instalarea unui conveyor automat \u0219i achizi\u021bia unor noi echipamente de picking, precum \u0219i modernizarea infrastructurii Wi-Fi \u0219i a sistemelor de securitate. 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