{"id":8082,"date":"2026-08-03T20:40:43","date_gmt":"2026-08-03T18:40:43","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8082"},"modified":"2026-08-03T20:40:44","modified_gmt":"2026-08-03T18:40:44","slug":"accenture-81-dintre-liderii-europeni-vor-creste-investitiile-in-ai-in-urmatoarele-12-luni","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/accenture-81-dintre-liderii-europeni-vor-creste-investitiile-in-ai-in-urmatoarele-12-luni\/","title":{"rendered":"Accenture: 81% dintre liderii europeni vor cre\u0219te investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Companiile europene \u00ee\u0219i men\u021bin \u00eencrederea \u00een poten\u021bialul inteligen\u021bei artificiale \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie, \u00een ciuda incertitudinilor economice \u0219i geopolitice. Potrivit celui mai recent studiu Accenture Pulse of Change, 81% dintre liderii executivi inten\u021bioneaz\u0103 s\u0103 creasc\u0103 investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni, \u00een timp ce doar 7% consider\u0103 c\u0103 pia\u021ba se afl\u0103 \u00eentr-o bul\u0103 speculativ\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cercetarea, realizat\u0103 \u00een r\u00e2ndul a aproape 2.000 de lideri executivi \u0219i angaja\u021bi din cele mai mari organiza\u021bii europene, arat\u0103 c\u0103 organiza\u021biile trec de la etapa experimentelor la cea \u00een care urm\u0103resc rezultate concrete \u0219i un randament mai rapid al investi\u021biilor \u00een AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eChiar \u0219i \u00eentr-un context marcat de incertitudine, liderii companiilor r\u0103m\u00e2n convin\u0219i de poten\u021bialul inteligen\u021bei artificiale. Diferen\u021ba este urgen\u021ba \u00een ob\u021binerea rezultatelor. Pentru a ob\u021bine un randament real al investi\u021biilor, companiile trebuie s\u0103 integreze AI \u00een strategia de business, s\u0103 dezvolte mecanisme de guvernan\u021b\u0103 care s\u0103 permit\u0103 extinderea utiliz\u0103rii tehnologiei \u0219i s\u0103 reg\u00e2ndeasc\u0103 modul \u00een care oamenii lucreaz\u0103\u201d, a declarat Mauro Macchi, CEO Accenture pentru Europa, Orientul Mijlociu \u0219i Africa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI schimb\u0103 competen\u021bele, nu elimin\u0103 locurile de munc\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrar percep\u021biei c\u0103 inteligen\u021ba artificial\u0103 va reduce num\u0103rul locurilor de munc\u0103, studiul arat\u0103 c\u0103 aceasta redefine\u0219te rolurile \u0219i competen\u021bele necesare pe pia\u021ba muncii. Astfel, 85% dintre liderii executivi consider\u0103 c\u0103 AI va schimba competen\u021bele necesare pentru pozi\u021biile de nivel entry-level, iar 71% inten\u021bioneaz\u0103 s\u0103 creeze noi roluri entry-level dedicate colabor\u0103rii dintre oameni \u0219i inteligen\u021ba artificial\u0103. Mai mult, peste jum\u0103tate (52%) estimeaz\u0103 c\u0103 vor cre\u0219te recrut\u0103rile pentru pozi\u021biile entry-level pe m\u0103sur\u0103 ce adoptarea AI se extinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, dou\u0103 treimi dintre angaja\u021bi (62%) spun c\u0103 se simt \u00een siguran\u021b\u0103 \u00een privin\u021ba locului de munc\u0103, \u00een cre\u0219tere cu 21 de puncte procentuale fa\u021b\u0103 de \u00eenceputul anului. Cu toate acestea, 52% cred c\u0103 pentru tinerii afla\u021bi la \u00eenceput de carier\u0103 devine mai dificil s\u0103 \u00ee\u0219i g\u0103seasc\u0103 un loc de munc\u0103 din cauza AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea angaja\u021bilor resimt deja efectele pozitive ale utiliz\u0103rii AI: 77% spun c\u0103 instrumentele bazate pe inteligen\u021b\u0103 artificial\u0103 le-au crescut productivitatea, iar 68% afirm\u0103 c\u0103 au o satisfac\u021bie mai mare la locul de munc\u0103 dup\u0103 introducerea acestor tehnologii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, doar 22% dintre liderii executivi afirm\u0103 c\u0103 organiza\u021biile lor au reu\u0219it s\u0103 ob\u021bin\u0103 valoare de business sus\u021binut\u0103 \u0219i la scar\u0103 larg\u0103 din implementarea AI. \u00cen acela\u0219i timp, peste jum\u0103tate (55%) sunt convin\u0219i c\u0103 proiectele bazate pe agentic AI vor genera rezultate cuantificabile \u0219i relevante pentru consiliile de administra\u021bie \u00een urm\u0103toarele 12 luni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principala provocare r\u0103m\u00e2ne integrarea AI \u00een strategia de business: unul din cinci lideri (20%) indic\u0103 lipsa unei leg\u0103turi clare \u00eentre ini\u021biativele de AI \u0219i obiectivele organiza\u021biei drept principalul obstacol \u00een ob\u021binerea rezultatelor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companiile europene, mai prudente \u00een contextul incertitudinilor globale<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe fondul tensiunilor geopolitice \u0219i al \u00eencetinirii economiei globale, liderii executivi adopt\u0103 o abordare mai pragmatic\u0103. Doar 43% mai estimeaz\u0103 o accelerare a cre\u0219terii veniturilor, comparativ cu 72% la \u00eenceputul anului. Totodat\u0103, 72% se a\u0219teapt\u0103 la o cre\u0219tere a infla\u021biei, iar 68% anticipeaz\u0103 o \u00eencetinire a economiei mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a-\u0219i consolida rezilien\u021ba, aproape jum\u0103tate dintre organiza\u021bii (48%) inten\u021bioneaz\u0103 s\u0103 \u00ee\u0219i diversifice lan\u021burile de aprovizionare, iar 52% desf\u0103\u0219oar\u0103 programe de transformare opera\u021bional\u0103 pentru a reduce impactul volatilit\u0103\u021bii pre\u021burilor \u0219i al constr\u00e2ngerilor din sectorul energetic.<\/p>","protected":false},"excerpt":{"rendered":"<p>Companiile europene \u00ee\u0219i men\u021bin \u00eencrederea \u00een poten\u021bialul inteligen\u021bei artificiale \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie, \u00een ciuda incertitudinilor economice \u0219i geopolitice. Potrivit celui mai recent studiu Accenture Pulse of Change, 81% dintre liderii executivi inten\u021bioneaz\u0103 s\u0103 creasc\u0103 investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni, \u00een timp ce doar 7% consider\u0103 c\u0103 pia\u021ba se afl\u0103<\/p>","protected":false},"author":2,"featured_media":8083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8082","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Companiile europene \u00ee\u0219i men\u021bin \u00eencrederea \u00een poten\u021bialul inteligen\u021bei artificiale \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie, \u00een ciuda incertitudinilor economice \u0219i geopolitice. Potrivit celui mai recent studiu Accenture Pulse of Change, 81% dintre liderii executivi inten\u021bioneaz\u0103 s\u0103 creasc\u0103 investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni, \u00een timp ce doar 7% consider\u0103 c\u0103 pia\u021ba se afl\u0103\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Alexandru Popescu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/industrynews.ro\/en\/accenture-81-dintre-liderii-europeni-vor-creste-investitiile-in-ai-in-urmatoarele-12-luni\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"industrynews.ro - Industry News este o platform\u0103 de \u0219tiri dedicat\u0103 promov\u0103rii ini\u021biativelor antreprenoriale, investi\u021biilor \u0219i companiilor care contribuie la dezvoltarea mediului de afaceri din Rom\u00e2nia.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Accenture: 81% dintre liderii europeni vor cre\u0219te investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni - industrynews.ro\" \/>\n\t\t<meta property=\"og:description\" content=\"Companiile europene \u00ee\u0219i men\u021bin \u00eencrederea \u00een poten\u021bialul inteligen\u021bei artificiale \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie, \u00een ciuda incertitudinilor economice \u0219i geopolitice. Potrivit celui mai recent studiu Accenture Pulse of Change, 81% dintre liderii executivi inten\u021bioneaz\u0103 s\u0103 creasc\u0103 investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni, \u00een timp ce doar 7% consider\u0103 c\u0103 pia\u021ba se afl\u0103\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/industrynews.ro\/en\/accenture-81-dintre-liderii-europeni-vor-creste-investitiile-in-ai-in-urmatoarele-12-luni\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/industrynews.ro\/wp-content\/uploads\/2026\/08\/tech.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/industrynews.ro\/wp-content\/uploads\/2026\/08\/tech.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-03T18:40:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-03T18:40:44+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/industrynews.ro\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Accenture: 81% dintre liderii europeni vor cre\u0219te investi\u021biile \u00een AI \u00een urm\u0103toarele 12 luni - industrynews.ro\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Companiile europene \u00ee\u0219i men\u021bin \u00eencrederea \u00een poten\u021bialul inteligen\u021bei artificiale \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een aceast\u0103 tehnologie, \u00een ciuda incertitudinilor economice \u0219i geopolitice. 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