{"id":8101,"date":"2026-08-05T08:57:57","date_gmt":"2026-08-05T06:57:57","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8101"},"modified":"2026-08-05T08:57:57","modified_gmt":"2026-08-05T06:57:57","slug":"ing-bank-romania-creditarea-creste-cu-15-profitul-afectat-de-taxare-in-s1","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/ing-bank-romania-creditarea-creste-cu-15-profitul-afectat-de-taxare-in-s1\/","title":{"rendered":"ING Bank Rom\u00e2nia \u2013 creditarea cre\u0219te cu 15%, profitul- afectat de taxare \u00een S1"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ING Bank Rom\u00e2nia a \u00eencheiat prima jum\u0103tate a anului 2026 cu rezultate comerciale solide, continu\u00e2nd s\u0103 atrag\u0103 noi clien\u021bi persoane fizice \u0219i s\u0103 sus\u021bin\u0103 antreprenorii \u0219i proiectele cu impact pozitiv asupra economiei rom\u00e2ne\u0219ti. \u00cen primele \u0219ase luni ale anului, s-au al\u0103turat 120.000 de clien\u021bi noi, dintre care 50.000 au v\u00e2rsta sub 24 de ani, confirm\u00e2nd relevan\u021ba ofertei noastre \u0219i a ecosistemului digital construit \u00een jurul aplica\u021biei Home\u2019Bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prima jum\u0103tate a anului a adus o cre\u0219tere echilibrat\u0103, la un nivel comparabil cu cel din perioada similar\u0103 a anului trecut, veniturile totale ajung\u00e2nd la 2,1 miliarde lei, \u00een cre\u0219tere cu 1,6% fa\u021b\u0103 de primul semestru din 2025. Activitatea de creditare \u0219i-a men\u021binut dinamica pozitiv\u0103, cu o cre\u0219tere de 14,9% a volumelor, p\u00e2n\u0103 la un total de 52 miliarde lei, \u00een timp ce depozitele au r\u0103mas atractive pentru clien\u021bi, \u00eenregistr\u00e2nd un avans de 5,4%, p\u00e2n\u0103 la 72,5 miliarde lei. \u00centr-un context caracterizat de temperarea ritmului de cre\u0219tere economic\u0103 \u0219i de majorarea tax\u0103rii sectorului bancar, ING Bank Rom\u00e2nia a \u00eencheiat primul semestru cu un profit brut de 667,4 milioane lei, \u00een sc\u0103dere cu 29,2% comparativ cu aceea\u0219i perioad\u0103 a anului precedent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePrima jum\u0103tate a anului a marcat un \u00eenceput solid pentru ING Bank Rom\u00e2nia, sus\u021binut de o dinamic\u0103 comercial\u0103 bun\u0103 \u0219i o performan\u021b\u0103 financiar\u0103 rezilien\u021b\u0103. Ne bucur\u0103m s\u0103 vedem c\u0103 experien\u021ba pe care o oferim continu\u0103 s\u0103 atrag\u0103 tot mai mul\u021bi rom\u00e2ni c\u0103tre ING, inclusiv o nou\u0103 genera\u021bie de utilizatori: 50.000 dintre clien\u021bii noi atra\u0219i \u00een acest semestru au sub 24 de ani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, la mijlocul anului am atins un prag important, ajung\u00e2nd la 2 milioane de clien\u021bi activi, persoane fizice \u0219i juridice, dintr-un total de 2,2 milioane de clien\u021bi ai b\u0103ncii. Acest lucru \u00eenseamn\u0103 c\u0103 peste 90% din baza noastr\u0103 de clien\u021bi utilizeaz\u0103 \u00een mod activ produsele \u0219i serviciile ING, consider\u00e2ndu-le relevante pentru via\u021ba de zi cu zi. Aceast\u0103 cre\u0219tere a fost ob\u021binut\u0103 organic, prin utilizare constant\u0103 \u0219i recomand\u0103ri din partea clien\u021bilor, \u00eentr-un model de business care a plasat digitalizarea \u00een centrul experien\u021bei bancare\u201d, a declarat Mihaela B\u00eetu, CEO al ING Bank Rom\u00e2nia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sus\u021binerea dezvolt\u0103rii durabile a Rom\u00e2niei prin finan\u021b\u0103ri strategice \u0219i atragerea investi\u021biilor<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d\u00cen paralel, ne-am continuat angajamentul de a sprijini tranzi\u021bia c\u0103tre o economie mai sustenabil\u0103 prin finan\u021b\u0103ri dedicate proiectelor cu impact pozitiv. Peste 810 milioane euro au fost mobilizate c\u0103tre proiecte care sus\u021bin tranzi\u021bia c\u0103tre o economie cu emisii reduse de carbon. Finan\u021b\u0103rile au fost direc\u021bionate \u00een principal c\u0103tre \u00eembun\u0103t\u0103\u021birea eficien\u021bei energetice \u00een sectorul imobiliar \u0219i c\u0103tre investi\u021bii de decarbonizare \u00een domenii-cheie ale economiei. Un exemplu relevant este refinan\u021barea Delgaz Grid, investi\u021biile aferente urm\u00e2nd s\u0103 contribuie la reducerea pierderilor din re\u021bea, cre\u0219terea stabilit\u0103\u021bii sistemului energetic \u0219i integrarea unei ponderi mai mari de energie regenerabil\u0103 \u00een infrastructura na\u021bional\u0103, sus\u021bin\u00e2nd totodat\u0103 rezilien\u021ba sistemului energetic \u0219i obiectivele Rom\u00e2niei pentru anul 2030\u201d, spun oficialii b\u0103ncii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d\u00cen acela\u0219i timp, ne consolid\u0103m rolul pe pie\u021bele financiare interna\u021bionale prin participarea la tranzac\u021bii de referin\u021b\u0103 pentru Rom\u00e2nia. ING Bank a fost unul dintre aranjorii unei emisiuni de obliga\u021biuni suverane \u00een valoare de 4 miliarde de dolari, cea mai mare tranzac\u021bie de acest tip realizat\u0103 vreodat\u0103 de Rom\u00e2nia. Structurat\u0103 \u00een trei tran\u0219e, cu maturit\u0103\u021bi de 5, 10 \u0219i 30 de ani, \u0219i incluz\u00e2nd o component\u0103 de refinan\u021bare, tranzac\u021bia a atras un interes puternic din partea investitorilor interna\u021bionali \u0219i a contribuit la consolidarea pozi\u021biei Rom\u00e2niei pe pie\u021bele externe\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implicarea ING \u00een astfel de tranzac\u021bii eviden\u021biaz\u0103 rolul b\u0103ncii ca partener strategic al Rom\u00e2niei pe pie\u021bele interna\u021bionale de capital, capacitatea de a conecta economia local\u0103 la surse globale de lichiditate \u0219i contribu\u021bia sa la men\u021binerea stabilit\u0103\u021bii financiare \u0219i a \u00eencrederii investitorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clien\u021bii sunt tot mai interesa\u021bi de un viitor mai s\u0103n\u0103tos \u0219i mai sustenabil<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prima jum\u0103tate a anului, ING a atras \u00eenc\u0103 120.000 de clien\u021bi noi, dintre care aproximativ 43% au ales banca prin programul de recomand\u0103ri Bring a Friend. Totodat\u0103, 95% dintre clien\u021bii persoane fizice utilizeaz\u0103 activ produsele \u0219i serviciile ING, acces\u00e2nd \u00een medie zilnic aplica\u021bia Home\u2019Bank, \u00eentr-un context \u00een care experien\u021ba oferit\u0103 clien\u021bilor este evaluat\u0103 constant la un nivel foarte ridicat. Rezultatele confirm\u0103 at\u00e2t gradul ridicat de loialitate al clien\u021bilor, c\u00e2t \u0219i capacitatea acestora de a recomanda ING mai departe. O pondere important\u0103 a noilor clien\u021bi este reprezentat\u0103 de tinerii cu v\u00e2rsta sub 24 de ani, majoritatea atra\u0219i prin recomand\u0103ri, un semnal c\u0103 noile genera\u021bii aleg o experien\u021b\u0103 bancar\u0103 simpl\u0103, digital\u0103 \u0219i relevant\u0103 pentru stilul lor de via\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00eenceputul anului, ING a lansat pe pia\u021ba din Rom\u00e2nia noua ofert\u0103 de pachete de cont curent, marc\u00e2nd tranzi\u021bia de la modelul tradi\u021bional de cont curent c\u0103tre un sistem bazat pe beneficii, adaptat diferitelor nevoi ale clien\u021bilor. \u00cen primele luni de la lansare, pachetul More a \u00eenregistrat cea mai ridicat\u0103 rat\u0103 de activare \u00een r\u00e2ndul clien\u021bilor existen\u021bi, devenind op\u021biunea preferat\u0103 a acestora. Rezultatul valideaz\u0103 strategia ING de a merge dincolo de serviciile bancare tradi\u021bionale \u0219i de a construi relevan\u021b\u0103 prin beneficii care r\u0103spund nevoilor de zi cu zi ale clien\u021bilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ING continu\u0103 s\u0103 joace un rol activ \u00een dezvoltarea \u0219i extinderea ecosistemului RoPay \u00een Rom\u00e2nia, fiind printre primele b\u0103nci care au integrat aceast\u0103 solu\u021bie \u00een experien\u021ba bancar\u0103 de zi cu zi a clien\u021bilor. Astfel, contribuim la consolidarea RoPay ca infrastructur\u0103 na\u021bional\u0103 de pl\u0103\u021bi, cu relevan\u021b\u0103 pentru \u00eentreaga economie. Pentru utilizatori, RoPay ofer\u0103 pl\u0103\u021bi \u0219i transferuri instant, simple \u0219i sigure, f\u0103r\u0103 introducerea datelor cardului sau a unui IBAN. Pentru comercian\u021bi, solu\u021bia \u00eenseamn\u0103 \u00eencas\u0103ri aproape \u00een timp real, acces mai rapid la lichidit\u0103\u021bi \u0219i costuri competitive. Prin parteneriatele dezvoltate cu PPC, Generali, Digi Rom\u00e2nia, Auchan, eMAG \u0219i Dedeman, ING contribuie la consolidarea RoPay ca alternativ\u0103 modern\u0103 de plat\u0103 \u0219i la accelerarea tranzi\u021biei c\u0103tre o economie mai digital\u0103 \u0219i mai eficient\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dincolo de preferin\u021ba tot mai accentuat\u0103 pentru serviciile digitale, observ\u0103m \u0219i un interes \u00een cre\u0219tere pentru locuin\u021be mai eficiente energetic. \u00cen portofoliul ING, 50,5% dintre creditele ipotecare acordate \u00een primul semestru al anului au finan\u021bat propriet\u0103\u021bi cu certificat de performan\u021b\u0103 energetic\u0103 clasa A, comparativ cu 40,8% la finalul anului 2025. Prin ING Personal Eco, clien\u021bii beneficiaz\u0103 de finan\u021bare \u00een condi\u021bii preferen\u021biale, cu dob\u00e2nd\u0103 fix\u0103 de 5,99%, pentru investi\u021bii care contribuie la eficientizarea consumului de energie \u00een locuin\u021b\u0103 sau la adoptarea unor solu\u021bii de mobilitate cu emisii reduse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a-i ajuta pe rom\u00e2ni, inclusiv pe clien\u021bii s\u0103i, s\u0103 \u00een\u021beleag\u0103 mai bine \u0219i s\u0103 \u00ee\u0219i optimizeze consumul de energie \u0219i costurile asociate, EFdeN, cu sprijinul ING, a lansat primul simulator digital complet \u0219i gratuit de eficien\u021b\u0103 energetic\u0103 din Rom\u00e2nia. Prin completarea unui chestionar simplu, proprietarii de apartamente pot evalua performan\u021ba energetic\u0103 a locuin\u021bei \u0219i pot identifica solu\u021bii eficiente de investi\u021bii pentru reducerea consumului de energie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antreprenorii rom\u00e2ni adopt\u0103 \u00eentr-un ritm accelerat noile solu\u021bii digitale<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalizarea \u0219i inova\u021bia r\u0103m\u00e2n \u00een centrul strategiei ING \u0219i se reflect\u0103 tot mai puternic \u00een solu\u021biile oferite antreprenorilor, care continu\u0103 s\u0103 le adopte \u00eentr-un ritm accelerat. De la finalul anului trecut, companiile cu mai mul\u021bi asocia\u021bi sau administratori \u00ee\u0219i pot deschide rela\u021bia bancar\u0103 complet online, direct prin Home\u2019Bank, un proces disponibil anterior doar societ\u0103\u021bilor cu asociat unic \u0219i administrator unic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele confirm\u0103 apetitul tot mai ridicat al companiilor pentru solu\u021biile digitale:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 92% dintre companiile nou \u00eenrolate au ales deschiderea online a conturilor;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 ponderea \u00eenchiderilor de cont realizate digital a crescut de la 74% la 82%;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 ad\u0103ugarea de utilizatori prin ING Business a crescut de la 47% la 56%;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 procesul de onboarding pentru Classic POS a avansat de la 60% la 69%;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 generarea graficelor de rambursare prin ING Business a ajuns s\u0103 reprezinte 98% din totalul solicit\u0103rilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen aceea\u0219i perioad\u0103, ING a lansat Business Bonus Deposit, o solu\u021bie destinat\u0103 companiilor care doresc s\u0103 \u00ee\u0219i optimizeze lichiditatea \u0219i s\u0103 beneficieze de procese simple, rapide \u0219i complet digitale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sprijin pentru antreprenoriatul feminin \u0219i consolidarea comunit\u0103\u021bilor de afaceri locale<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproape 1.000 de afaceri fondate de femei s-au \u00eenscris \u00een cea de-a doua edi\u021bie a programului She\u2019s Next, derulat de ING Bank Rom\u00e2nia \u0219i Visa, \u00een parteneriat cu Impact Hub Bucharest, \u00een perioada mai 2025 \u2013 mai 2026. Dintre acestea, zece antreprenoare au fost selectate \u00een etapa final\u0103 a competi\u021biei. Pe parcursul programului, finalistele au beneficiat de sesiuni de mentorat personalizate, adaptate nevoilor specifice ale afacerilor lor, precum \u0219i de sesiuni de coaching de grup care au \u00eencurajat schimbul de experien\u021b\u0103 \u0219i au consolidat conexiunile din cadrul comunit\u0103\u021bii She\u2019s Next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cadrul evenimentului Pitch Day, desf\u0103\u0219urat pe 27 mai la Bucure\u0219ti, au fost desemnate c\u00e2\u0219tig\u0103toarele edi\u021biei: Iulia Suciu (ZEN-VITA, Bucure\u0219ti), premiat\u0103 cu 30.000 de euro, Cristina Olteanu (AlbAlb, Bucure\u0219ti), care a primit 20.000 de euro, \u0219i Carina Sava (Watermelon Agency, Bucure\u0219ti), recompensat\u0103 cu 10.000 de euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot \u00een acest an, ING Bank Rom\u00e2nia a devenit partener strategic al Organiza\u021biei Femeilor Antreprenor (OFA). \u00cen perioada iunie-decembrie, OFA organizeaz\u0103 o serie de evenimente \u00een \u00eentreaga \u021bar\u0103, valorific\u00e2nd prezen\u021ba organiza\u021biei \u00een 31 de jude\u021be. Aceste \u00eent\u00e2lniri reunesc antreprenori, exper\u021bi \u0219i lideri de business pentru discu\u021bii aplicate despre educa\u021bie financiar\u0103, competen\u021be digitale \u0219i instrumente care sprijin\u0103 competitivitatea companiilor \u0219i adaptarea acestora la transform\u0103rile rapide din mediul economic. OFA este, de asemenea, partener strategic \u00een sus\u021binerea \u0219i promovarea competi\u021biei antreprenoriale She\u2019s Next, organizat\u0103 de ING Bank Rom\u00e2nia \u0219i Visa Rom\u00e2nia.<\/p>","protected":false},"excerpt":{"rendered":"<p>ING Bank Rom\u00e2nia a \u00eencheiat prima jum\u0103tate a anului 2026 cu rezultate comerciale solide, continu\u00e2nd s\u0103 atrag\u0103 noi clien\u021bi persoane fizice \u0219i s\u0103 sus\u021bin\u0103 antreprenorii \u0219i proiectele cu impact pozitiv asupra economiei rom\u00e2ne\u0219ti. \u00cen primele \u0219ase luni ale anului, s-au al\u0103turat 120.000 de clien\u021bi noi, dintre care 50.000 au v\u00e2rsta sub 24 de ani, confirm\u00e2nd<\/p>","protected":false},"author":2,"featured_media":8103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8101","post","type-post","status-publish","format-standard","has-post-thumbnail","category-financiar"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - 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