{"id":8216,"date":"2026-08-12T16:58:35","date_gmt":"2026-08-12T14:58:35","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8216"},"modified":"2026-08-12T16:58:36","modified_gmt":"2026-08-12T14:58:36","slug":"pwc-directorii-executivi-luati-prin-suprindere-de-costurile-tot-mai-mari-ale-energiei","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/pwc-directorii-executivi-luati-prin-suprindere-de-costurile-tot-mai-mari-ale-energiei\/","title":{"rendered":"PwC: Directorii executivi, lua\u021bi prin suprindere de costurile tot mai mari ale energiei"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Costurile cu energia se contureaz\u0103 drept cea mai mare \u201dsurpriz\u0103 financiar\u0103\u201d a directorilor executivi la nivel global \u00een 2026, dep\u0103\u0219ind toate celelalte presiuni de cost, potrivit sondajului global PwC CEO Survey Mid-Year Snapshot. Totu\u0219i, executivii r\u0103m\u00e2n la fel de \u00eencrez\u0103tori ca la \u00eenceputul anului c\u0103, \u00een 2026, vor cre\u0219te veniturile companiilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondajul arat\u0103 c\u0103 aproape unul din cinci directori (19%) a semnalat major\u0103ri de peste 10% ale cheltuielilor cu energia ca urmare a \u0219ocurilor globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d\u00cen Rom\u00e2nia, companiile&nbsp;sunt preocupate c\u0103 pre\u021burile la energie ar putea r\u0103m\u00e2ne ridicate o perioad\u0103 mai lung\u0103 sau ar putea oscila puternic, scumpind produc\u021bia, cu at\u00e2t mai mult cu c\u00e2t avem o economie deschis\u0103 \u0219i dependent\u0103 de importuri energetice. Pre\u021burile la energia electric\u0103 au avut cea mai mare cre\u0219tere din Uniunea European\u0103, taxele &#8211; TVA \u0219i accizele &#8211; au fost majorate, combustibilii s-au scumpit cu circa 20% de la \u00eenceputul anului, pe fondul conflictului din Orientul Mijlociu. Ca urmare, infla\u021bia a fost ridicat\u0103 \u00een ultimii ani, cea mai mare din UE, vulnerabiliz\u00e2nd economia. Astfel, un nou \u0219oc energetic se transmite mai amplu \u00een economie. Concluzion\u00e2nd, este un context care testeaz\u0103 competitivitatea companiilor din Rom\u00e2nia\u201d, spune Daniel Anghel, Country Managing Partner PwC Rom\u00e2nia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Presiunea se vede \u00een pre\u021burile cu care lucreaz\u0103 industria<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toate aceste major\u0103ri se reflect\u0103 \u00een pre\u021burile de produc\u021bie ale companiilor \u0219i, \u00een final, la consumatori. Potrivit datelor INS pentru luna iunie 2026, pre\u021burile de produc\u021bie a energiei erau cu 23,3% mai mari dec\u00e2t \u00een iunie 2025. Pe acest fond, tot mai multe companii, \u00een special din industrie, reclam\u0103 povara facturilor la energie. BNR avertizeaz\u0103, \u00een cel mai recent raport asupra infla\u021biei, c\u0103 majorarea costurilor \u00een sectoare intensive \u00een energie \u0219i transport se propag\u0103 de-a lungul lan\u021burilor de valoare, exercit\u00e2nd presiuni suplimentare asupra pre\u021burilor, iar competitivitatea extern\u0103 prin pre\u021b este afectat\u0103, \u00een bun\u0103 m\u0103sur\u0103, de costurile cu energia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0218ocurile globale fac \u00eens\u0103 deciziile strategice tot mai dificile<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai mult de unul din patru directori, adic\u0103 27%, spune c\u0103 deciziile de pre\u021b au devenit greu de luat \u00eentr-o m\u0103sur\u0103 mare sau foarte mare, arat\u0103 sondajul PwC. \u00cen paralel, sunt urmate \u00eendeaproape de gestionarea lan\u021bului de aprovizionare, cu 26%, adoptarea inteligen\u021bei artificiale continu\u0103 s\u0103 evolueze. De\u0219i impactul mediu al AI asupra veniturilor \u0219i costurilor a r\u0103mas \u00een linii mari neschimbat, companiile individuale avanseaz\u0103 mai rapid. Peste jum\u0103tate dintre responden\u021bi, 51%, au \u00eenregistrat o schimbare a impactului AI \u00een ultimele opt luni, aproape patru din zece, adic\u0103 39%, raporteaz\u0103 deja rezultate pozitive, iar 38% au folosit AI pentru a valorifica noi oportunit\u0103\u021bi create de perturb\u0103rile globale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cencrederea directorilor executivi r\u0103m\u00e2ne stabil\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen pofida acestor presiuni, directorii executivi \u00ee\u0219i men\u021bin \u00eencrederea \u00een perspectivele de cre\u0219tere. Sondajul PwC constat\u0103 c\u0103 \u00eencrederea general\u0103 \u00een cre\u0219terea veniturilor a r\u0103mas neschimbat\u0103 \u00een ultimele \u0219ase p\u00e2n\u0103 la opt luni. Aproximativ 42% dintre directori r\u0103m\u00e2n foarte sau extrem de \u00eencrez\u0103tori \u00een privin\u021ba cre\u0219terii veniturilor \u00een urm\u0103toarele 12 luni, practic la acela\u0219i nivel cu cele 39% de acum opt luni, \u0219i 51% pe orizontul de trei ani. O treime, adic\u0103 33%, declar\u0103 c\u0103 \u00eencrederea lor a crescut efectiv, comparativ cu 26% a c\u0103ror \u00eencredere a sc\u0103zut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferen\u021ba o vor face companiile bine preg\u0103tite \u0219i cu \u201erezisten\u021b\u0103 tehnologic\u0103\u201d ridicat\u0103, care combin\u0103 g\u00e2ndirea pe termen lung cu funda\u021bii solide de AI. Acestea au cu 74% mai multe \u0219anse s\u0103 raporteze succes cu AI, respectiv 55% fa\u021b\u0103 de 32%, \u0219i cu 66% mai multe \u0219anse s\u0103 exprime \u00eencredere puternic\u0103 \u00een cre\u0219terea viitoare a veniturilor, 48% fa\u021b\u0103 de 29%, dec\u00e2t companiile cu rezisten\u021b\u0103 tehnologic\u0103 sc\u0103zut\u0103. Concluzia sondajului este c\u0103 rezilien\u021ba devine mai degrab\u0103 un avantaj competitiv dec\u00e2t o simpl\u0103 capabilitate defensiv\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Costurile cu energia se contureaz\u0103 drept cea mai mare \u201dsurpriz\u0103 financiar\u0103\u201d a directorilor executivi la nivel global \u00een 2026, dep\u0103\u0219ind toate celelalte presiuni de cost, potrivit sondajului global PwC CEO Survey Mid-Year Snapshot. Totu\u0219i, executivii r\u0103m\u00e2n la fel de \u00eencrez\u0103tori ca la \u00eenceputul anului c\u0103, \u00een 2026, vor cre\u0219te veniturile companiilor. Sondajul arat\u0103 c\u0103 aproape<\/p>","protected":false},"author":3,"featured_media":5090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8216","post","type-post","status-publish","format-standard","has-post-thumbnail","category-energie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Costurile cu energia se contureaz\u0103 drept cea mai mare \u201dsurpriz\u0103 financiar\u0103\u201d a directorilor executivi la nivel global \u00een 2026, dep\u0103\u0219ind toate celelalte presiuni de cost, potrivit sondajului global PwC CEO Survey Mid-Year Snapshot. Totu\u0219i, executivii r\u0103m\u00e2n la fel de \u00eencrez\u0103tori ca la \u00eenceputul anului c\u0103, \u00een 2026, vor cre\u0219te veniturile companiilor. 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Totu\u0219i, executivii r\u0103m\u00e2n la fel de \u00eencrez\u0103tori ca la \u00eenceputul anului c\u0103, \u00een 2026, vor cre\u0219te veniturile companiilor. 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