{"id":8233,"date":"2026-08-12T17:04:33","date_gmt":"2026-08-12T15:04:33","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8233"},"modified":"2026-08-12T17:04:34","modified_gmt":"2026-08-12T15:04:34","slug":"industria-ospitalitatii-intra-in-2026-cu-frana-trasa-circa-83-dintre-antreprenori-nu-vad-crestere-29-se-tem-ca-isi-vor-inchide-afacerea","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/industria-ospitalitatii-intra-in-2026-cu-frana-trasa-circa-83-dintre-antreprenori-nu-vad-crestere-29-se-tem-ca-isi-vor-inchide-afacerea\/","title":{"rendered":"Industria ospitalit\u0103\u021bii intr\u0103 \u00een 2026 cu fr\u00e2na tras\u0103: circa 83% dintre antreprenori nu v\u0103d cre\u0219tere, 29% se tem c\u0103 \u00ee\u0219i vor \u00eenchide afacerea"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Rezultatele \u201eIndicelui de \u00eencredere \u00een HoReCa 2026\u201d arat\u0103 un sector al turismului \u0219i ospitalit\u0103\u021bii care nu \u00ee\u0219i mai construie\u0219te planurile \u00een jurul expansiunii, ci \u00een jurul rezisten\u021bei. Doar 17,3% dintre antreprenori se a\u0219teapt\u0103 la cre\u0219terea afacerii, \u00een timp ce 82,6% estimeaz\u0103 stagnare, sc\u0103dere sau chiar riscul de \u00eenchidere. Aproape 8 din 10 reduc sau \u00eenghea\u021b\u0103 investi\u021biile, iar aproape jum\u0103tate ia \u00een calcul reducerea personalului.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele sondajului contureaz\u0103 un sector \u00een care optimismul antreprenorial a devenit minoritar.<strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centreba\u021bi cum estimeaz\u0103 c\u0103 va evolua afacerea lor \u00een urm\u0103toarele 12 luni, doar 17,3% dintre responden\u021bi anticipeaz\u0103 o cre\u0219tere, 11,5% cred c\u0103 vor \u00eenregistra o cre\u0219tere u\u0219oar\u0103, iar 5,8% o cre\u0219tere semnificativ\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, 26,9% se a\u0219teapt\u0103 ca afacerea s\u0103 scad\u0103, iar al\u021bi 26,9% estimeaz\u0103 stagnarea. Cel mai sever semnal vine de la cei 28,8% care spun c\u0103 exist\u0103 riscul s\u0103 fie nevoi\u021bi s\u0103 \u00ee\u0219i \u00eenchid\u0103 afacerea. Practic, pentru 82,6% dintre antreprenorii chestiona\u021bi, urm\u0103toarele 12 luni nu \u00eenseamn\u0103 cre\u0219tere: afacerea fie va sc\u0103dea, fie va stagna, fie poate ajunge \u00een situa\u021bia \u00eenchiderii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aproape 8 din 10 antreprenori \u00ee\u0219i taie investi\u021biile<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barometrul investi\u021biilor arat\u0103 c\u00e2t de repede se transform\u0103 ne\u00eencrederea \u00een decizii concrete. Doar 11,5% dintre antreprenori spun c\u0103 vor cre\u0219te investi\u021biile \u00een urm\u0103toarele 12 luni, iar 9,6% inten\u021bioneaz\u0103 s\u0103 p\u0103streze acela\u0219i nivel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, 28,8% vor reduce investi\u021biile, tot 28,8% vor \u00eenghe\u021ba complet investi\u021biile \u0219i 21,2% vor renun\u021ba la proiectele de extindere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen total, 78,8% dintre responden\u021bi declar\u0103 c\u0103 vor reduce, \u00eenghe\u021ba sau abandona investi\u021biile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practic, \u00eenainte ca o afacere s\u0103 se \u00eenchid\u0103, antreprenorul \u00eenceteaz\u0103 s\u0103 mai investeasc\u0103 \u00een dezvoltarea ei. \u00cen cazul HoReCa, aceast\u0103 retragere este deja vizibil\u0103 la aproape opt din zece responden\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clien\u021bii mai pu\u021bini \u0219i taxele, principalele amenin\u021b\u0103ri<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai mare problem\u0103 indicat\u0103 de antreprenorii HoReCa este sc\u0103derea num\u0103rului de clien\u021bi, men\u021bionat\u0103 de 69,2% dintre responden\u021bi. La foarte mic\u0103 distan\u021b\u0103 se afl\u0103 taxele \u0219i fiscalitatea, indicate de 67,3% dintre antreprenori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urmeaz\u0103 cre\u0219terea costurilor cu materiile prime \u2013 51,9%; chiriile \u0219i utilit\u0103\u021bile \u2013 40,4% \u0219i lipsa personalului \u2013 30,8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginea rezultat\u0103 este cea a unei afaceri lovite, simultan, din dou\u0103 direc\u021bii: veniturile sunt amenin\u021bate de reducerea consumului, \u00een timp ce costurile \u0219i presiunea fiscal\u0103 continu\u0103 s\u0103 creasc\u0103. Pentru HoReCa, problema nu mai este doar c\u00e2t cost\u0103 s\u0103 operezi un restaurant, o cafenea sau un hotel, ci dac\u0103 exist\u0103 suficient\u0103 cerere pentru a acoperi aceste costuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reducerea personalului \u0219i am\u00e2narea investi\u021biilor, primele m\u0103suri de ap\u0103rare<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centreba\u021bi ce m\u0103suri ar putea lua, dac\u0103 actualul context economic \u0219i fiscal se men\u021bine, antreprenorii indic\u0103 \u00een primul r\u00e2nd t\u0103ierea costurilor \u0219i am\u00e2narea dezvolt\u0103rii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Circa 51,9% indic\u0103 am\u00e2narea investi\u021biilor, iar 48,1% iau \u00een calcul reducerea personalului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alte m\u0103suri men\u021bionate sunt: cre\u0219terea pre\u021burilor \u2013 28,8%; reducerea programului \u2013 23,1%; \u00eenchiderea unor puncte de lucru \u2013 23,1%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele arat\u0103 c\u0103 presiunea economic\u0103 se poate transfera rapid din bilan\u021burile companiilor c\u0103tre angaja\u021bi \u0219i consumatori: personal mai pu\u021bin, program redus \u0219i pre\u021buri mai mari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e\u00cen spatele acestor cifre sunt antreprenori care au construit afaceri, au creat locuri de munc\u0103 \u0219i au investit \u00een aceast\u0103 industrie ani la r\u00e2nd. Ast\u0103zi, \u00eens\u0103, aproape 3 din 10 spun c\u0103 exist\u0103 riscul s\u0103 \u00ee\u0219i \u00eenchid\u0103 afacerea, iar 82,6% nu mai v\u0103d cre\u0219tere \u00een urm\u0103toarele 12 luni. Aceasta este realitatea HoReCa \u00een 2026. \u00censeamn\u0103 c\u0103 antreprenorii nu mai au spa\u021biu pentru gre\u0219eli, pentru costuri suplimentare sau pentru decizii imprevizibile. \u00centr-o industrie \u00een care marjele sunt deja foarte mici, sc\u0103derea consumului \u0219i presiunea fiscal\u0103 se v\u0103d imediat \u00een investi\u021bii, \u00een locurile de munc\u0103 \u0219i, \u00een final, \u00een capacitatea unei afaceri de a continua. Iar c\u00e2nd aproape 8 din 10 antreprenori spun c\u0103 \u00ee\u0219i reduc, \u00eenghea\u021b\u0103 sau abandoneaz\u0103 investi\u021biile, trebuie s\u0103 ne \u00eentreb\u0103m ce fel de industrie vom mai avea peste un an. HoReCa nu poate func\u021biona f\u0103r\u0103 investi\u021bii, f\u0103r\u0103 oameni \u0219i f\u0103r\u0103 consum. De aceea, aceste date trebuie s\u0103 fie un punct de plecare pentru decizii care s\u0103 permit\u0103 industriei s\u0103 r\u0103m\u00e2n\u0103 competitiv\u0103 \u0219i s\u0103 continue s\u0103 contribuie la economia Rom\u00e2niei\u201d, spune&nbsp;C\u0103lin Cozma, Pre\u0219edinte Executiv FPIOR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>30,8% sunt \u00eencrez\u0103tori \u00een viitorul afacerii<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La polul opus, doar 7,7% dintre antreprenorii chestiona\u021bi se declar\u0103 foarte \u00eencrez\u0103tori \u00een viitorul afacerii, iar 23,1% sunt destul de \u00eencrez\u0103tori. \u00cen total, 30,8% p\u0103streaz\u0103 un nivel de \u00eencredere \u00een viitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Circa 25% sunt mai degrab\u0103 ne\u00eencrez\u0103tori, iar 19,2% se declar\u0103 deloc \u00eencrez\u0103tori. Astfel, 44,2% au o percep\u021bie negativ\u0103 asupra viitorului propriei afaceri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u021bi 25% au ales varianta neutr\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferen\u021ba dintre cele dou\u0103 tabere este relevant\u0103: ponderea antreprenorilor ne\u00eencrez\u0103tori este cu 13,4 puncte procentuale mai mare, dec\u00e2t a celor care au \u00eencredere \u00een viitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sondajul \u201eIndicele de \u00eencredere \u00een HoReCa 2026\u201d a fost realizat pe un e\u0219antion de 570 de antreprenori din sectorul HoReCa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Federa\u021bia Patronatelor din Industria Ospitalit\u0103\u021bii din Rom\u00e2nia este cea mai mare organiza\u021bie na\u021bional\u0103 din domeniu, care reune\u0219te peste 1.000 de companii \u0219i reprezint\u0103 24 de jude\u021be ale \u021b\u0103rii, plus municipiul Bucure\u0219ti, 29 de patronate \u0219i peste 30.000 de angaja\u021bi.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Rezultatele \u201eIndicelui de \u00eencredere \u00een HoReCa 2026\u201d arat\u0103 un sector al turismului \u0219i ospitalit\u0103\u021bii care nu \u00ee\u0219i mai construie\u0219te planurile \u00een jurul expansiunii, ci \u00een jurul rezisten\u021bei. Doar 17,3% dintre antreprenori se a\u0219teapt\u0103 la cre\u0219terea afacerii, \u00een timp ce 82,6% estimeaz\u0103 stagnare, sc\u0103dere sau chiar riscul de \u00eenchidere. Aproape 8 din 10 reduc sau \u00eenghea\u021b\u0103<\/p>","protected":false},"author":2,"featured_media":8235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-8233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rezultatele \u201eIndicelui de \u00eencredere \u00een HoReCa 2026\u201d arat\u0103 un sector al turismului \u0219i ospitalit\u0103\u021bii care nu \u00ee\u0219i mai construie\u0219te planurile \u00een jurul expansiunii, ci \u00een jurul rezisten\u021bei. Doar 17,3% dintre antreprenori se a\u0219teapt\u0103 la cre\u0219terea afacerii, \u00een timp ce 82,6% estimeaz\u0103 stagnare, sc\u0103dere sau chiar riscul de \u00eenchidere. 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Doar 17,3% dintre antreprenori se a\u0219teapt\u0103 la cre\u0219terea afacerii, \u00een timp ce 82,6% estimeaz\u0103 stagnare, sc\u0103dere sau chiar riscul de \u00eenchidere. 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