{"id":8670,"date":"2026-09-08T16:36:27","date_gmt":"2026-09-08T14:36:27","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8670"},"modified":"2026-09-08T16:36:27","modified_gmt":"2026-09-08T14:36:27","slug":"mastercard-ai-redefineste-experienta-de-cumparare-81-dintre-adolescentii-romani-au-folosit-ai-pentru-a-se-informa-despre-produse","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/mastercard-ai-redefineste-experienta-de-cumparare-81-dintre-adolescentii-romani-au-folosit-ai-pentru-a-se-informa-despre-produse\/","title":{"rendered":"Mastercard: AI redefine\u0219te experien\u021ba de cump\u0103rare &#8211; 81% dintre adolescen\u021bii rom\u00e2ni au folosit AI pentru a se informa despre produse"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Adolescen\u021bii din Rom\u00e2nia nu doar c\u0103 folosesc tot mai mult instrumentele AI, ci sunt \u0219i con\u0219tien\u021bi de importan\u021ba \u00een\u021belegerii lor: 86% consider\u0103 c\u0103 va fi important pentru viitorul lor s\u0103 \u0219tie cum func\u021bioneaz\u0103 inteligen\u021ba artificial\u0103 \u0219i cum poate fi folosit\u0103. Aproape 65% dintre tinerii rom\u00e2ni cred c\u0103 inteligen\u021ba artificial\u0103 (AI) va schimba modul \u00een care genera\u021bia lor va face cump\u0103r\u0103turi, iar 81% dintre adolescen\u021bii rom\u00e2ni au folosit AI pentru a c\u0103uta informa\u021bii despre produse \u00een ultimul an. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, 46% dintre adolescen\u021bi ar avea sentimentul c\u0103 rateaz\u0103 ceva important dac\u0103 prietenii lor ar utiliza asisten\u021bi AI la cump\u0103r\u0103turi, iar ei nu ar avea aceast\u0103 posibilitate. &nbsp;Circa 86,3% dintre p\u0103rin\u021bii rom\u00e2ni consider\u0103 important ca adolescentul lor s\u0103 \u00eenve\u021be despre AI, iar 39% dintre adolescen\u021bii rom\u00e2ni spun c\u0103 ar avea mai mult\u0103 \u00eencredere \u00eentr-o recomandare de produs f\u0103cut\u0103 de AI dec\u00e2t \u00eentr-una venit\u0103 de la un prieten. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dInteligen\u021ba artificial\u0103 influen\u021beaz\u0103 deja modul \u00een care tinerii consumatori descoper\u0103 produse, compar\u0103 op\u021biuni \u0219i iau decizii de cump\u0103rare. Potrivit unui nou studiu Mastercard realizat \u00een 13 \u021b\u0103ri, inclusiv Rom\u00e2nia, 81% dintre adolescen\u021bii rom\u00e2ni au folosit AI pentru a c\u0103uta informa\u021bii despre produse \u00een ultimul an, iar 13,2% utilizeaz\u0103 deja AI cel pu\u021bin s\u0103pt\u0103m\u00e2nal pentru a finaliza direct o achizi\u021bie.Datele arat\u0103 c\u0103 utilizarea inteligen\u021bei artificiale \u00een procesul de cump\u0103rare nu mai este doar la nivel de experiment \u0219i \u00eencepe s\u0103 devin\u0103 un comportament obi\u0219nuit pentru o parte dintre consumatori. De asemenea, 26% dintre adolescen\u021bii rom\u00e2ni spun c\u0103 ar fi dispu\u0219i s\u0103 foloseasc\u0103 un asistent de cump\u0103r\u0103turi bazat integral pe AI, capabil s\u0103 recomande produse, s\u0103 aleag\u0103 \u00eentre diferite op\u021biuni \u0219i s\u0103 finalizeze achizi\u021bii pe baza preferin\u021belor stabilite de utilizator\u201d, spun oficialii Mastercard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rezultatele sunt incluse \u00een noul raport Mastercard \u201eO scurt\u0103 istorie a viitorului cump\u0103r\u0103turilor \u0219i pl\u0103\u021bilor\u201d, realizat \u00eempreun\u0103 cu patru futurologi interna\u021bionali, care analizeaz\u0103 modul \u00een care inteligen\u021ba artificial\u0103 ar putea transforma comer\u021bul \u0219i pl\u0103\u021bile p\u00e2n\u0103 la finalul acestui deceniu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDe \u0219aizeci de ani, Mastercard contribuie la simplificarea \u0219i securizarea modului \u00een care oamenii pl\u0103tesc \u0219i sunt pl\u0103ti\u021bi. Ast\u0103zi, aceast\u0103 misiune continu\u0103 s\u0103 ne ghideze \u00eentr-un moment care ar putea reprezenta cea mai important\u0103 transformare a comer\u021bului de la apari\u021bia banilor \u00eencoace. Inteligen\u021ba artificial\u0103 \u00eei ajut\u0103 deja pe consumatori s\u0103 ia decizii de cump\u0103rare mai informate, iar \u00een viitor va putea realiza inclusiv achizi\u021bii \u00een numele lor. Tehnologii precum Agent Pay deschid calea c\u0103tre o lume \u00een care agen\u021bii digitali pot efectua tranzac\u021bii sigure \u00een numele nostru. Acest raport este o invita\u021bie adresat\u0103 consumatorilor \u0219i companiilor de a face \u00eenc\u0103 de ast\u0103zi pa\u0219i practici pentru a ne preg\u0103ti \u00eempreun\u0103 pentru acest viitor\u201d, a declarat Cosmin Vladimirescu, General Manager Mastercard Rom\u00e2nia \u0219i Croa\u021bia. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tinerii adopt\u0103 cel mai rapid AI pentru cump\u0103r\u0103turi<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul Mastercard, realizat \u00een r\u00e2ndul a 26.000 de p\u0103rin\u021bi \u0219i adolescen\u021bi cu v\u00e2rste \u00eentre 13 \u0219i 18 ani, arat\u0103 c\u0103 genera\u021bia t\u00e2n\u0103r\u0103 adopt\u0103 inteligen\u021ba artificial\u0103 \u00een procesul de cump\u0103rare \u00eentr-un ritm semnificativ mai rapid dec\u00e2t p\u0103rin\u021bii lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendin\u021bele observate \u00een r\u00e2ndul consumatorilor sus\u021bin una dintre concluziile centrale ale raportului Mastercard: apari\u021bia comer\u021bului agentic, \u00een care agen\u021bii AI pot ac\u021biona \u00een numele utilizatorilor pentru a c\u0103uta produse, compara oferte \u0219i finaliza achizi\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predic\u021biile au fost formulate \u00eempreun\u0103 cu patru futurologi de renume interna\u021bional, Magnus Lindkvist, Patrick Dixon MBE, Katja Forbes \u0219i Theodora Lau, \u0219i arat\u0103 cum s-ar putea schimba comportamentul consumatorilor \u0219i al companiilor \u00een urm\u0103torii ani. Printre primele sarcini pe care oamenii le-ar putea delega agen\u021bilor AI se num\u0103r\u0103 cump\u0103r\u0103turile uzuale, precum alimentele \u0219i medicamentele, dar \u0219i plata abonamentelor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eP\u00e2n\u0103 \u00een 2030, a cump\u0103ra \u0219i a face cump\u0103r\u0103turi nu vor mai \u00eensemna acela\u0219i lucru\u201d, spune Magnus Lindkvist, futurologul principal care a contribuit la raport. \u201eAgen\u021bii AI se vor ocupa de achizi\u021biile de rutin\u0103, iar cump\u0103r\u0103turile vor r\u0103m\u00e2ne o activitate pe care alegem s\u0103 o facem pentru descoperire, inspira\u021bie \u0219i pl\u0103cere.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Viitorul retailului: experien\u021be g\u00e2ndite at\u00e2t pentru oameni, c\u00e2t \u0219i pentru agen\u021bii AI<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predic\u021biile futurologilor incluse \u00een raport descriu apari\u021bia unui nou tip de client pentru retaileri: agentul AI, capabil s\u0103 analizeze volume mari de date, s\u0103 verifice informa\u021bii, s\u0103 parcurg\u0103 \u00een c\u00e2teva secunde recenziile \u0219i feedbackul altor clien\u021bi pentru a lua o decizie de cump\u0103rare \u0219i a finaliza achizi\u021bia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen consecin\u021b\u0103, futurologii consider\u0103 c\u0103 retailerii vor trebui s\u0103 \u00ee\u0219i adapteze programele de loialitate, rela\u021bia cu clien\u021bii \u0219i experien\u021bele digitale astfel \u00eenc\u00e2t \u0219i agen\u021bii AI s\u0103 poat\u0103 interac\u021biona cu aceste sisteme \u0219i experien\u021be. Acest lucru presupune ca informa\u021biile despre produse, beneficii \u0219i politici comerciale s\u0103 poat\u0103 fi citite \u0219i interpretate de sisteme informatice. De exemplu, o declara\u021bie referitoare la sustenabilitatea unui produs ar trebui s\u0103 fie \u00eenso\u021bit\u0103 de o certificare pe care un agent AI s\u0103 o poat\u0103 identifica, citi \u0219i verifica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cencrederea va deveni un avantaj competitiv esen\u021bial<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul arat\u0103 c\u0103 \u00eencrederea este esen\u021bial\u0103 pentru trecerea c\u0103tre comer\u021bul agentic. Dup\u0103 cum explic\u0103 Magnus Lindkvist: \u201eFiecare mare schimbare din comer\u021b a fost, \u00een esen\u021b\u0103, o schimbare a modului \u00een care acord\u0103m \u00eencredere. De la pia\u021b\u0103 la mall, apoi la catalog \u0219i la simplul click pe un buton, fiecare etap\u0103 important\u0103 din evolu\u021bia comer\u021bului le-a cerut oamenilor s\u0103 aib\u0103 \u00eencredere \u00een noi medii de cump\u0103rare.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comer\u021bul agentic reprezint\u0103 cea mai profund\u0103 schimbare de p\u00e2n\u0103 acum, deoarece oamenii nu se mai bazeaz\u0103 pe tehnologie doar pentru a primi informa\u021biile de care au nevoie ca s\u0103 aleag\u0103, ci \u00eencep s\u0103 \u00eei \u00eencredin\u021beze \u0219i luarea unor decizii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit Theodorei Lau, comercian\u021bii \u0219i institu\u021biile financiare vor trebui s\u0103 c\u00e2\u0219tige aceast\u0103 \u00eencredere prin cadre clare privind identitatea, consim\u021b\u0103m\u00e2ntul, autorizarea \u0219i r\u0103spunderea. Ea estimeaz\u0103 c\u0103, p\u00e2n\u0103 \u00een 2030, cel pu\u021bin trei autorit\u0103\u021bi de reglementare din statele G20 vor adopta cadre legislative pentru \u00eenregistrarea \u0219i monitorizarea agen\u021bilor AI, iar inten\u021bia de plat\u0103 va deveni la fel de valoroas\u0103 precum plata \u00een sine. Acest lucru ar fi posibil deoarece autorizarea dat\u0103 de consumator unui agent pentru a cump\u0103ra \u00een numele s\u0103u ar putea fi verificat\u0103 \u00eenainte de ini\u021bierea tranzac\u021biei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2teva dintre cele 15 predic\u021bii<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizarea AI pentru cump\u0103r\u0103turi ar putea deveni o practic\u0103 obi\u0219nuit\u0103<\/li>\n\n\n\n<li>Peste 300 de milioane de cump\u0103r\u0103tori online din \u00eentreaga lume ar putea folosi \u00een mod curent agen\u021bi AI pentru cump\u0103r\u0103turi \u0219i pl\u0103\u021bi p\u00e2n\u0103 \u00een 2030.<\/li>\n\n\n\n<li>Achizi\u021biile de rutin\u0103 vor fi delegate tot mai frecvent<\/li>\n\n\n\n<li>Consumatorii s-ar putea baza pe agen\u021bi AI pentru achizi\u021biile recurente \u0219i pentru cele cu un nivel redus de risc, economisind timp \u0219i simplific\u00e2nd procesul.<\/li>\n\n\n\n<li>Retailerii vor trebui s\u0103 r\u0103spund\u0103 at\u00e2t nevoilor oamenilor, c\u00e2t \u0219i celor ale agen\u021bilor AI<\/li>\n\n\n\n<li>Informa\u021biile despre produse, elementele care ofer\u0103 garan\u021bii de \u00eencredere \u0219i experien\u021bele digitale ar putea deveni din ce \u00een ce mai importante pe m\u0103sur\u0103 ce agen\u021bii AI evalueaz\u0103 produse \u0219i servicii.<\/li>\n\n\n\n<li>\u00cencrederea va determina gradul de adop\u021bie<\/li>\n\n\n\n<li>Securitatea, transparen\u021ba, responsabilitatea \u0219i consim\u021b\u0103m\u00e2ntul vor deveni probabil criterii esen\u021biale de diferen\u021biere \u00eentr-o economie agentic\u0103.<\/li>\n\n\n\n<li>Pl\u0103\u021bile vor necesita noi modele de identitate \u0219i autorizare<\/li>\n\n\n\n<li>B\u0103ncile, companiile fintech \u0219i furnizorii de servicii de plat\u0103 ar putea avea nevoie de noi abord\u0103ri \u00een materie de autentificare, r\u0103spundere \u0219i consim\u021b\u0103m\u00e2nt, pe m\u0103sur\u0103 ce agen\u021bii AI vor participa tot mai mult la activit\u0103\u021bile comerciale.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Adolescen\u021bii din Rom\u00e2nia nu doar c\u0103 folosesc tot mai mult instrumentele AI, ci sunt \u0219i con\u0219tien\u021bi de importan\u021ba \u00een\u021belegerii lor: 86% consider\u0103 c\u0103 va fi important pentru viitorul lor s\u0103 \u0219tie cum func\u021bioneaz\u0103 inteligen\u021ba artificial\u0103 \u0219i cum poate fi folosit\u0103. Aproape 65% dintre tinerii rom\u00e2ni cred c\u0103 inteligen\u021ba artificial\u0103 (AI) va schimba modul \u00een care<\/p>","protected":false},"author":2,"featured_media":8671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Adolescen\u021bii din Rom\u00e2nia nu doar c\u0103 folosesc tot mai mult instrumentele AI, ci sunt \u0219i con\u0219tien\u021bi de importan\u021ba \u00een\u021belegerii lor: 86% consider\u0103 c\u0103 va fi important pentru viitorul lor s\u0103 \u0219tie cum func\u021bioneaz\u0103 inteligen\u021ba artificial\u0103 \u0219i cum poate fi folosit\u0103. 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