{"id":8895,"date":"2026-09-22T15:52:52","date_gmt":"2026-09-22T13:52:52","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8895"},"modified":"2026-09-22T15:52:52","modified_gmt":"2026-09-22T13:52:52","slug":"romania-cea-mai-importanta-piata-din-europa-de-est-pentru-comertul-online-cu-aproape-13-mld-euro-anual","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/romania-cea-mai-importanta-piata-din-europa-de-est-pentru-comertul-online-cu-aproape-13-mld-euro-anual\/","title":{"rendered":"Rom\u00e2nia- cea mai important\u0103 pia\u021b\u0103 din Europa de Est pentru comer\u021bul online, cu aproape 13 mld. euro anual"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pia\u021ba comer\u021bului electronic din Rom\u00e2nia a ajuns la valoarea de 12,9 miliarde de euro, \u00een 2025, \u00een cre\u0219tere cu 10% fa\u021b\u0103 de anul anterior, fiind astfel cel mai mare sector de e-commerce din Europa de Est, relev\u0103 datele cuprinse \u00een European E-Commerce Report 2026, publicate mar\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit cercet\u0103rii realizate pentru Ecommerce Europe \u0219i EuroCommerce de Centre for Market Insights al Amsterdam University of Applied Sciences, \u00een compara\u021bie cu anul 2021, c\u00e2nd valoarea sectorului era de 6,1 miliarde de euro, comer\u021bul electronic din Rom\u00e2nia \u0219i-a majorat mai mult dec\u00e2t dublu valoarea \u00een doar patru ani, potrivit Agerpres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca estimare pentru 2026, raportul estimeaz\u0103 o nou\u0103 cre\u0219tere, de p\u00e2n\u0103 la 13,5 miliarde de euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nivelul Europei de Est, Rom\u00e2nia are cel mai mare sector de comer\u021b electronic, reprezent\u00e2nd peste jum\u0103tate din valoarea total\u0103 de 23,3 miliarde de euro \u00eenregistrat\u0103 de regiune \u00een 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai mult, privind \u00eempreun\u0103 pie\u021bele din Europa Central\u0103 \u0219i Europa de Est, Rom\u00e2nia se afl\u0103 \u00eentre cele mai mari economii digitale din regiune: suma cheltuit\u0103 online de c\u0103tre rom\u00e2ni pe bunuri \u0219i servicii &#8211; de 12,9 miliarde de euro, este comparabil\u0103 cu cea a Cehiei &#8211; de 12,1 miliarde de euro, \u0219i dep\u0103\u0219e\u0219te Austria, Ungaria sau Bulgaria. \u00cen continuare, Polonia r\u0103m\u00e2ne principalul pol regional, cu o valoarea total\u0103 a comer\u021bului electronic de 47,4 miliarde de euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportul de specialitate eviden\u021biaz\u0103 faptul c\u0103 avansul domeniului local al e-commerce, de 10% \u00een 2025, a fost peste media de 8% a Europei Centrale, \u00eens\u0103 sub cre\u0219terea de 14% consemnat\u0103 la nivelul Europei de Est. \u00cen acela\u0219i timp, comer\u021bul electronic reprezint\u0103 3,39% din PIB-ul Rom\u00e2niei, peste nivelurile medii at\u00e2t din Europa Central\u0103 (2,82%), c\u00e2t \u0219i din Europa de Est (2,41%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, 95% dintre rom\u00e2nii cu v\u00e2rste \u00eentre 16 \u0219i 74 de ani foloseau Internetul, \u00een cursul anului trecut, dar numai 60% cump\u0103rau online, chiar dac\u0103 acoperirea internetului este deja peste media Europei Centrale &#8211; de 93%. Pentru 2026, raportul estimeaz\u0103 c\u0103 ponderea cump\u0103r\u0103torilor online din Rom\u00e2nia va ajunge la 65%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, aproape dou\u0103 treimi (65%) din valoarea e-commerce din Rom\u00e2nia provenea, anul trecut, din bunuri, in timp ce 35% din servicii, iar infrastructura de livrare se dezvolt\u0103 rapid \u00een jurul lockerelor. \u00cen paralel, pl\u0103\u021bile digitale, portofelele electronice \u0219i solu\u021biile de tip Buy Now, Pay Later c\u00e2\u0219tig\u0103 teren, chiar dac\u0103 plata la livrare continu\u0103 s\u0103 aib\u0103 o pondere important\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pia\u021ba comer\u021bului electronic din Rom\u00e2nia a ajuns la valoarea de 12,9 miliarde de euro, \u00een 2025, \u00een cre\u0219tere cu 10% fa\u021b\u0103 de anul anterior, fiind astfel cel mai mare sector de e-commerce din Europa de Est, relev\u0103 datele cuprinse \u00een European E-Commerce Report 2026, publicate mar\u021bi. Potrivit cercet\u0103rii realizate pentru Ecommerce Europe \u0219i EuroCommerce de<\/p>","protected":false},"author":2,"featured_media":8897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-8895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pia\u021ba comer\u021bului electronic din Rom\u00e2nia a ajuns la valoarea de 12,9 miliarde de euro, \u00een 2025, \u00een cre\u0219tere cu 10% fa\u021b\u0103 de anul anterior, fiind astfel cel mai mare sector de e-commerce din Europa de Est, relev\u0103 datele cuprinse \u00een European E-Commerce Report 2026, publicate mar\u021bi. 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