{"id":8960,"date":"2026-09-25T09:27:14","date_gmt":"2026-09-25T07:27:14","guid":{"rendered":"https:\/\/industrynews.ro\/?p=8960"},"modified":"2026-09-25T09:27:15","modified_gmt":"2026-09-25T07:27:15","slug":"companiile-telecom-asteapta-cresteri-semnificative-de-productivitate-prin-ai-insa-resursele-umane-si-modelele-operationale-le-franeaza","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/companiile-telecom-asteapta-cresteri-semnificative-de-productivitate-prin-ai-insa-resursele-umane-si-modelele-operationale-le-franeaza\/","title":{"rendered":"Companiile telecom a\u0219teapt\u0103 cre\u0219teri semnificative de productivitate prin AI, \u00eens\u0103 resursele umane \u0219i modelele opera\u021bionale le fr\u00e2neaz\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Circa 97% dintre liderii din telecomunica\u021bii se a\u0219teapt\u0103 ca inteligen\u021ba artificial\u0103 s\u0103 genereze cre\u0219teri semnificative de productivitate \u00een urm\u0103torii cinci ani, \u00eens\u0103 nivelul de preg\u0103tire organiza\u021bional\u0103 le-ar putea fr\u00e2na, se arat\u0103 \u00eentr-o noou\u0103 analiz\u0103 EY. Transformarea for\u021bei de munc\u0103 se intensific\u0103, 69% dintre responden\u021bi a\u0219tept\u00e2ndu-se ca trei sferturi dintre angaja\u021bi s\u0103 \u00ee\u0219i perfec\u021bioneze competen\u021bele sau s\u0103 fie \u00eenlocui\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Astfel, liderii globali din telecomunica\u021bii identific\u0103 oportunit\u0103\u021bi semnificative oferite de inteligen\u021ba artificial\u0103, automatizare \u0219i noile servicii digitale, \u00eens\u0103 multe companii ar putea s\u0103 nu fie preg\u0103tite s\u0103 fructifice pe deplin acest poten\u021bial, potrivit celei mai recente edi\u021bii a studiului EY-Parthenon Telco of Tomorrow. Realizat la intervale de doi ani \u0219i bazat pe interviuri cu aproape 100 de executivi din companii telecom din \u00eentreaga lume, studiul eviden\u021biaz\u0103 deciziile strategice care modeleaz\u0103 acest sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i aproape to\u021bi liderii se a\u0219teapt\u0103 ca inteligen\u021ba artificial\u0103 s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 semnificativ eficien\u021ba \u00een urm\u0103torii cinci ani, studiul sugereaz\u0103 c\u0103 deficitul de resurse umane, provoc\u0103rile legate de modelele opera\u021bionale \u0219i lipsa clarit\u0103\u021bii strategice ar putea \u00eencetini progresul. Concluziile indic\u0103 faptul c\u0103 nu lipsesc oportunit\u0103\u021bile de cre\u0219tere pentru companiile de telecomunica\u021bii, \u00eens\u0103 este posibil ca acestea s\u0103 nu dispun\u0103 de nivelul de preg\u0103tire organiza\u021bional\u0103 necesar pentru a le valorifica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCompaniile de telecomunica\u021bii nu duc lips\u0103 de oportunit\u0103\u021bi de cre\u0219tere. Problema mai mare este dac\u0103 dispun de modelele opera\u021bionale, competen\u021bele \u0219i claritatea strategic\u0103 necesare pentru<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">a le valorifica. Inteligen\u021ba artificial\u0103 are poten\u021bialul de a transforma modul \u00een care se desf\u0103\u0219oar\u0103 activitatea \u00een telecom, \u00eens\u0103 simpla implementare a tehnologiei nu va aduce succesul. Organiza\u021biile care vor produce cea mai mare valoare vor fi cele care reu\u0219esc s\u0103 armonizeze strategia de afaceri, dezvoltarea competen\u021belor angaja\u021bilor \u0219i transformarea modelului opera\u021bional\u201d, spune<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9dric Foray, lider EY Global Telecommunications Sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Obiectivele privind AI evolueaz\u0103 mai rapid dec\u00e2t nivelul de preg\u0103tire organiza\u021bional\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inteligen\u021ba artificial\u0103 a devenit o prioritate definitorie \u00een materie de transformare pentru sectorul telecom. Potrivit studiului, 97% dintre executivi se a\u0219teapt\u0103 ca IA s\u0103 ofere cre\u0219teri semnificative ale productivit\u0103\u021bii \u0219i performan\u021bei opera\u021bionale \u00een urm\u0103torii cinci ani. Liderii acord\u0103 prioritate IA \u00eentr-o serie de func\u021bii ale companiei, cele mai frecvente situa\u021bii de utilizare identificate fiind: asisten\u021ba clien\u021bilor \u0219i solu\u021bionarea problemelor (92%), optimizarea re\u021belelor (67%) \u0219i augmentarea \u0219i personalizarea serviciilor (c\u00e2te 38%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concretizarea acestor beneficii este departe de a fi o certitudine. Mai bine de jum\u0103tate dintre responden\u021bi (54%) identific\u0103 constr\u00e2ngerile bugetare ca barier\u0103 \u00een calea transform\u0103rii, \u00een timp ce 43% men\u021bioneaz\u0103 insuficien\u021ba competen\u021belor actuale. Liderii indic\u0103, de asemenea, lipsa alinierii dintre tehnologie \u0219i strategia de afaceri drept un obstacol semnificativ \u00een calea unei transform\u0103ri de succes. \u00cen mod deosebit, 34% identific\u0103 lipsa clarit\u0103\u021bii cu privire la direc\u021bia strategic\u0103 fundamental\u0103 a companiei drept o barier\u0103 important\u0103 \u00een calea transform\u0103rii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concluziile sugereaz\u0103 c\u0103 valoarea IA nu va depinde doar de investi\u021biile \u00een tehnologie, ci \u0219i de capacitatea organiza\u021biei de a \u00ee\u0219i redesena modelele opera\u021bionale \u0219i de a integra inteligen\u021ba artificial\u0103 \u00een procesele de baz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companiile de telecomunica\u021bii se confrunt\u0103 cu un paradox \u00een transformarea for\u021bei de munc\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din interviurile cu executivii a reie\u0219it c\u0103 vor ap\u0103rea perturb\u0103ri semnificative \u00een for\u021ba de munc\u0103 \u00een perioada urm\u0103toare. Aproape \u0219apte din zece conduc\u0103tori executivi (69%) se a\u0219teapt\u0103 ca trei sferturi din for\u021ba lor de munc\u0103 fie s\u0103 \u00ee\u0219i perfec\u021bioneze competen\u021bele, fie s\u0103 fie \u00eenlocuit\u0103 \u00een urm\u0103torii cinci ani, pe m\u0103sur\u0103 ce organiza\u021biile se adapteaz\u0103 la modele opera\u021bionale \u00een care IA joac\u0103 un rol tot mai important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu toate acestea, atragerea resurselor umane necesare pentru sus\u021binerea acestei transform\u0103ri r\u0103m\u00e2ne o preocupare. Doar 31% dintre lideri consider\u0103 c\u0103 sectorul telecomunica\u021biilor se va num\u0103ra printre cele mai atractive sectoare pentru angaja\u021bi peste cinci ani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eProvocarea cu for\u021ba de munc\u0103 dep\u0103\u0219e\u0219te sfera recalific\u0103rii. Companiile de telecom trebuie s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 structurile organiza\u021bionale, s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 rolurile \u0219i procesele \u0219i s\u0103 dezvolte noi competen\u021be de leadership pentru a sus\u021bine urm\u0103toarea etap\u0103 de transformare. Liderii care doar adaug\u0103 inteligen\u021ba artificial\u0103 la modalit\u0103\u021bile existente de lucru risc\u0103 s\u0103 nu fructifice o mare parte din valoare. Oportunitatea const\u0103 \u00een reproiectarea modului \u00een care se desf\u0103\u0219oar\u0103 activitatea la nivelul \u00eentregii organiza\u021bii\u201d, a mai spus C\u00e9dric Foray.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companiile de telecom privesc dincolo de conectivitate, orient\u00e2ndu-se c\u0103tre securitate cibernetic\u0103, servicii de cloud suveran \u0219i infrastructur\u0103 pentru IA<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen condi\u021biile \u00een care cre\u0219terea serviciilor de conectivitate tradi\u021bionale r\u0103m\u00e2ne relativ modest\u0103, liderii din telecom \u021bintesc dincolo de activitatea de baz\u0103 \u00een c\u0103utarea unor noi surse de valoare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jum\u0103tate dintre executivi (50%) identific\u0103 serviciile din afara activit\u0103\u021bii de baz\u0103 ca p\u00e2rghie de dezvoltare, \u00een cre\u0219tere de la 34% \u00een edi\u021bia precedent\u0103, din 2024, a studiului EY-Parthenon Telco of Tomorrow. 47% dintre responden\u021bi au men\u021bionat printre principalele lor priorit\u0103\u021bi strategice pentru urm\u0103torii cinci ani spus redefinirea modelelor de afaceri prin accelerarea cre\u0219terii serviciilor din afara activit\u0103\u021bii de baz\u0103. Printre domeniile prioritare se num\u0103r\u0103 securitatea cibernetic\u0103, serviciile de cloud suveran, infrastructura pentru IA \u0219i GPU-as-a-service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mul\u021bi lideri consider\u0103 c\u0103 operatorii de telecomunica\u021bii ar trebui s\u0103 se concentreze asupra oportunit\u0103\u021bilor \u00een cazul c\u0103rora activele de infrastructur\u0103, m\u0103rcile de \u00eencredere \u0219i rela\u021biile cu clien\u021bii ofer\u0103 un avantaj competitiv credibil. \u00cen mod deosebit, 64% dintre executivi consider\u0103 c\u0103 o \u00een\u021belegere superioar\u0103 a clien\u021bilor reprezint\u0103 o competen\u021b\u0103 esen\u021bial\u0103 pentru succesul viitor, comparativ cu 49% care men\u021bioneaz\u0103 calitatea re\u021belei. Consolid\u00e2nd aceast\u0103 perspectiv\u0103, 80% consider\u0103 c\u0103 infrastructura digital\u0103 r\u0103m\u00e2ne un activ esen\u021bial pe care companiile de telecomunica\u021bii ar trebui s\u0103 \u00eel de\u021bin\u0103 \u0219i s\u0103 \u00eel gestioneze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Operatorii de sateli\u021bi \u0219i hiperscalerii remodeleaz\u0103 peisajul concuren\u021bial<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peisajul concuren\u021bial evolueaz\u0103 rapid. Dou\u0103 treimi (66%) dintre executivi consider\u0103 operatorii de sateli\u021bi drept o surs\u0103 major\u0103 de perturbare \u00een urm\u0103torii cinci ani, ceea ce reflect\u0103 temerile c\u0103 progresele \u00een domeniul serviciilor prin sateli\u021bi de orbit\u0103 joas\u0103 (LEO) ar putea face concuren\u021b\u0103 modelelor tradi\u021bionale de conectivitate, \u00een special pe pie\u021bele rurale \u0219i cele insuficient deservite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, hiperscalerii provoac\u0103 o tensiune strategic\u0103 tot mai mare pentru sector. De\u0219i sunt v\u0103zu\u021bi tot mai mult drept concuren\u021bi pe pie\u021bele de servicii pentru companii, se preconizeaz\u0103 totodat\u0103 c\u0103 ace\u0219tia vor deveni unii dintre cei mai importan\u021bi parteneri din ecosistem pentru companiile de telecom, \u00een condi\u021biile \u00een care cererea de infrastructur\u0103 pentru IA determin\u0103 o aliniere mai str\u00e2ns\u0103 \u00eentre serviciile de conectivitate, cloud \u0219i calcul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eConcuren\u021ba provine tot mai mult din afara grani\u021belor tradi\u021bionale ale sectorului telecomunica\u021biilor. Furnizorii de servicii prin satelit \u00ee\u0219i extind obiectivele, \u00een timp ce hiperscalerii devin simultan at\u00e2t concuren\u021bi, c\u00e2t \u0219i parteneri esen\u021biali. \u00cen acest context, pozi\u021bionarea strategic\u0103 devine mai important\u0103 ca oric\u00e2nd, pe m\u0103sur\u0103 ce companiile de<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">telecomunica\u021bii stabilesc unde pot genera o valoare distinct\u0103 \u00een cadrul unor ecosisteme din ce \u00een ce mai interconectate\u201d, a conchis Adrian Baschnonga, analist principal EY Global Telecommunications.<\/p>","protected":false},"excerpt":{"rendered":"<p>Circa 97% dintre liderii din telecomunica\u021bii se a\u0219teapt\u0103 ca inteligen\u021ba artificial\u0103 s\u0103 genereze cre\u0219teri semnificative de productivitate \u00een urm\u0103torii cinci ani, \u00eens\u0103 nivelul de preg\u0103tire organiza\u021bional\u0103 le-ar putea fr\u00e2na, se arat\u0103 \u00eentr-o noou\u0103 analiz\u0103 EY. Transformarea for\u021bei de munc\u0103 se intensific\u0103, 69% dintre responden\u021bi a\u0219tept\u00e2ndu-se ca trei sferturi dintre angaja\u021bi s\u0103 \u00ee\u0219i perfec\u021bioneze competen\u021bele sau<\/p>","protected":false},"author":2,"featured_media":7662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8960","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Circa 97% dintre liderii din telecomunica\u021bii se a\u0219teapt\u0103 ca inteligen\u021ba artificial\u0103 s\u0103 genereze cre\u0219teri semnificative de productivitate \u00een urm\u0103torii cinci ani, \u00eens\u0103 nivelul de preg\u0103tire organiza\u021bional\u0103 le-ar putea fr\u00e2na, se arat\u0103 \u00eentr-o noou\u0103 analiz\u0103 EY. 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