{"id":9324,"date":"2026-10-28T14:26:50","date_gmt":"2026-10-28T12:26:50","guid":{"rendered":"https:\/\/industrynews.ro\/?p=9324"},"modified":"2026-10-28T14:26:51","modified_gmt":"2026-10-28T12:26:51","slug":"ai-transforma-industria-modei-marile-case-vor-sa-creeze-clone-digitale-ale-modelelor","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/ai-transforma-industria-modei-marile-case-vor-sa-creeze-clone-digitale-ale-modelelor\/","title":{"rendered":"AI transform\u0103 industria modei: Marile case vor s\u0103 creeze clone digitale ale modelelor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Inteligen\u0163a artificial\u0103 transform\u0103 radical industria modei, permi\u0163\u00e2nd companiilor s\u0103 creeze modele virtuale aproape imposibil de deosebit de persoane reale \u015fi s\u0103 reduc\u0103 cu peste 90% costurile \u015fedin\u0163elor foto. Tehnologia amenin\u0163\u0103 \u00eens\u0103 locurile de munc\u0103 ale modelelor profesioniste \u015fi ridic\u0103 probleme juridice privind utilizarea imaginii acestora f\u0103r\u0103 consim\u0163\u0103m\u00e2nt sau remunera\u0163ie suplimentar\u0103, relateaz\u0103 Reuters, \u00een urma unei investiga\u0163ii asupra contractelor utilizate de marile branduri, potrivit News.ro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a analiza impactul inteligen\u0163ei artificiale asupra industriei, Reuters a intervievat 15 directori de agen\u0163ii de modeling \u015fi a examinat peste zece contracte confiden\u0163iale pentru \u015fedin\u0163e foto, inclusiv documente utilizate de Diesel, Calvin Klein \u015fi L&#8217;Or\u00e9al.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unele dintre contractele propuse solicitau dreptul de a \u00eenlocui digital fa\u0163a unui model cu cea a altei persoane, de a crea clone virtuale care s\u0103 poat\u0103 fi utilizate ulterior f\u0103r\u0103 pl\u0103\u0163i suplimentare sau de a folosi fotografiile modelelor pentru antrenarea sistemelor de inteligen\u0163\u0103 artificial\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Documentele analizate, care nu erau semnate, con\u0163ineau \u015fi formul\u0103ri juridice foarte largi, care ar putea permite companiilor s\u0103 utilizeze tehnologia \u00een modalit\u0103\u0163i neprecizate explicit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce unele branduri urm\u0103resc modificarea sau reutilizarea imaginilor unor persoane reale, altele folosesc modele generate integral de inteligen\u0163a artificial\u0103, f\u0103r\u0103 s\u0103 aib\u0103 la baz\u0103 persoane existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extinderea acestei practici afecteaz\u0103 deja pia\u0163a muncii. Agen\u0163iile de modeling raporteaz\u0103 o sc\u0103dere a rezerv\u0103rilor, studiourile foto se \u00eenchid, iar modelele risc\u0103 s\u0103 piard\u0103 o surs\u0103 important\u0103 de venit: \u015fedin\u0163ele foto pentru magazinele online, care \u00ee\u015fi actualizeaz\u0103 permanent colec\u0163iile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d\u00centr-un an, poate chiar \u00een urm\u0103toarele \u015fase luni, vor exista mai pu\u0163ine locuri de munc\u0103 pentru modele, \u00een special \u00een comer\u0163ul online, care reprezint\u0103 principala noastr\u0103 surs\u0103 de venit\u201d, a declarat Adot Gak, model stabilit la Londra, care a ap\u0103rut pe coperta Harper&#8217;s Bazaar \u015fi \u00een campanii pentru Balmain \u015fi H&amp;M.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ea a avertizat c\u0103, dac\u0103 industria nu reac\u0163ioneaz\u0103, \u00een urm\u0103torii doi ani modelele reale ar putea fi \u00eenlocuite pe scar\u0103 larg\u0103 de personaje generate digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unele companii de mod\u0103 rapid\u0103, precum Mango, folosesc deja modele generate de inteligen\u0163a artificial\u0103 la scar\u0103 larg\u0103. Brandurile de lux adopt\u0103 \u00eens\u0103 tehnologia mai prudent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moncler a experimentat o campanie generat\u0103 cu AI \u00een 2023, dar afirm\u0103 c\u0103 \u00een prezent nu utilizeaz\u0103 modele virtuale nici pe site, nici \u00een campaniile publicitare. Gucci a provocat controverse \u00een industria modei dup\u0103 ce a publicat anul acesta pe Instagram imagini generate artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contracte care permit schimbarea fe\u0163elor \u015fi crearea de clone digitale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inteligen\u0163a artificial\u0103 permite companiilor s\u0103 modifice aproape nelimitat fotografiile unui model, s\u0103 \u00eei schimbe \u00eembr\u0103c\u0103mintea, tr\u0103s\u0103turile sau expresia \u015fi s\u0103 reutilizeze imaginile \u00een campanii noi, f\u0103r\u0103 organizarea altor \u015fedin\u0163e foto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patrick Staal, proprietarul agen\u0163iei Uniko Models din Barcelona, a explicat c\u0103 unele branduri solicit\u0103 dreptul de a modifica fe\u0163ele, corpurile, pielea, v\u00e2rsta sau expresiile modelelor dup\u0103 fotografiere, \u00een timp ce altele vor s\u0103 creeze clone digitale reutilizabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-un document destinat selec\u0163iei modelelor pentru o \u015fedin\u0163\u0103 foto, brandul italian Diesel solicita acordul pentru modificarea sau reconstruirea tr\u0103s\u0103turilor faciale \u015fi a propor\u0163iilor corporale, schimbarea fe\u0163elor \u00eentre modelele participante \u015fi suprapunerea fe\u0163ei unei persoane peste corpul alteia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grupul OTB, proprietarul Diesel, a declarat c\u0103 documentul fusese redactat pentru o campanie specific\u0103 \u015fi nu reflect\u0103 condi\u0163iile contractuale obi\u015fnuite ale companiei. Grupul a precizat c\u0103 nu modific\u0103 sistematic imaginile modelelor cu ajutorul inteligen\u0163ei artificiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 situa\u0163ie identificat\u0103 de Reuters prive\u015fte Reale Actives, brandul de \u00eengrijire a pielii lansat anul acesta de influenceri\u0163a american\u0103 Alix Earle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u015fi compania promoveaz\u0103 acceptarea aspectului natural, un contract examinat de Reuters solicita dreptul de a crea replici digitale ale modelelor, de a le de\u0163ine \u015fi de a le utiliza timp de un an, f\u0103r\u0103 remunera\u0163ie suplimentar\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reale Actives a afirmat c\u0103 lucreaz\u0103 cu modele reale \u015fi c\u0103 nu a creat replici ale acestora prin inteligen\u0163\u0103 artificial\u0103. Compania a explicat c\u0103 formul\u0103rile contractuale proveneau de la o firm\u0103 partener\u0103 de produc\u0163ie, al c\u0103rei nume nu a fost dezv\u0103luit.<\/p>","protected":false},"excerpt":{"rendered":"<p>Inteligen\u0163a artificial\u0103 transform\u0103 radical industria modei, permi\u0163\u00e2nd companiilor s\u0103 creeze modele virtuale aproape imposibil de deosebit de persoane reale \u015fi s\u0103 reduc\u0103 cu peste 90% costurile \u015fedin\u0163elor foto. Tehnologia amenin\u0163\u0103 \u00eens\u0103 locurile de munc\u0103 ale modelelor profesioniste \u015fi ridic\u0103 probleme juridice privind utilizarea imaginii acestora f\u0103r\u0103 consim\u0163\u0103m\u00e2nt sau remunera\u0163ie suplimentar\u0103, relateaz\u0103 Reuters, \u00een urma unei<\/p>","protected":false},"author":3,"featured_media":8460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9324","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-for-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Inteligen\u0163a artificial\u0103 transform\u0103 radical industria modei, permi\u0163\u00e2nd companiilor s\u0103 creeze modele virtuale aproape imposibil de deosebit de persoane reale \u015fi s\u0103 reduc\u0103 cu peste 90% costurile \u015fedin\u0163elor foto. Tehnologia amenin\u0163\u0103 \u00eens\u0103 locurile de munc\u0103 ale modelelor profesioniste \u015fi ridic\u0103 probleme juridice privind utilizarea imaginii acestora f\u0103r\u0103 consim\u0163\u0103m\u00e2nt sau remunera\u0163ie suplimentar\u0103, relateaz\u0103 Reuters, \u00een urma unei\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Andreea Ionescu\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/industrynews.ro\/en\/ai-transforma-industria-modei-marile-case-vor-sa-creeze-clone-digitale-ale-modelelor\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"industrynews.ro - Industry News este o platform\u0103 de \u0219tiri dedicat\u0103 promov\u0103rii ini\u021biativelor antreprenoriale, investi\u021biilor \u0219i companiilor care contribuie la dezvoltarea mediului de afaceri din Rom\u00e2nia.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"AI transform\u0103 industria modei: Marile case vor s\u0103 creeze clone digitale ale modelelor - industrynews.ro\" \/>\n\t\t<meta property=\"og:description\" content=\"Inteligen\u0163a artificial\u0103 transform\u0103 radical industria modei, permi\u0163\u00e2nd companiilor s\u0103 creeze modele virtuale aproape imposibil de deosebit de persoane reale \u015fi s\u0103 reduc\u0103 cu peste 90% costurile \u015fedin\u0163elor foto. 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