{"id":9388,"date":"2026-11-03T18:20:56","date_gmt":"2026-11-03T16:20:56","guid":{"rendered":"https:\/\/industrynews.ro\/?p=9388"},"modified":"2026-11-03T18:20:57","modified_gmt":"2026-11-03T16:20:57","slug":"doua-treimi-din-imm-urile-romanesti-prioritizeaza-stabilitatea-si-predictibilitatea-in-fata-unei-cresteri-rapide","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/doua-treimi-din-imm-urile-romanesti-prioritizeaza-stabilitatea-si-predictibilitatea-in-fata-unei-cresteri-rapide\/","title":{"rendered":"Dou\u0103 treimi din IMM-urile rom\u00e2ne\u0219ti prioritizeaz\u0103 stabilitatea \u0219i predictibilitatea \u00een fa\u021ba unei cre\u0219teri rapide"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cre\u0219terea veniturilor \u0219i atragerea de noi clien\u021bi sunt principalele ambi\u021bii de dezvoltare ale IMM-urilor din Rom\u00e2nia, potrivit noului studiu Dreamonomics realizat de Mastercard. Aceste obiective sunt \u00een linie cu tendin\u021bele observate \u00een cele patru pie\u021be europene analizate: Fran\u021ba, \u021a\u0103rile de Jos, Rom\u00e2nia \u0219i Regatul Unit. Studiul arat\u0103 \u0219i un interes ridicat pentru instrumentele digitale care pot sus\u021bine dezvoltarea afacerilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trei sferturi (75%) dintre IMM-urile rom\u00e2ne\u0219ti inten\u021bioneaz\u0103 s\u0103 \u00ee\u0219i creasc\u0103 veniturile \u00een urm\u0103torii cinci ani, iar 72% \u00ee\u0219i doresc s\u0103 atrag\u0103 clien\u021bi noi. Peste o treime (38%) vor s\u0103 se extind\u0103 \u00een noi loca\u021bii, cea mai mare pondere dintre cele patru pie\u021be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd sunt rugate s\u0103 selecteze cele mai importante trei obiective generale ale afacerii, IMM-urile rom\u00e2ne\u0219ti indic\u0103 cel mai frecvent cre\u0219terea veniturilor (47%) \u0219i atragerea de clien\u021bi noi (45%). Pe l\u00e2ng\u0103 atragerea de clien\u021bi noi, antreprenorii rom\u00e2ni pun pre\u021b \u0219i pe rela\u021biile cu cei existen\u021bi. Peste \u0219ase din zece (63%) prefer\u0103 s\u0103 construiasc\u0103 rela\u021bii mai profunde cu clien\u021bii existen\u021bi, chiar dac\u0103 acest lucru presupune o audien\u021b\u0103 mai restr\u00e2ns\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambi\u021bia de cre\u0219tere nu \u00eenseamn\u0103 \u00eens\u0103 cre\u0219tere cu orice pre\u021b. Dou\u0103 treimi (66%) dintre IMM-urile rom\u00e2ne\u0219ti prioritizeaz\u0103 stabilitatea \u0219i predictibilitatea \u00een fa\u021ba unei cre\u0219teri rapide asociate cu mai mult risc \u0219i incertitudine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru 63%, succesul \u00eenseamn\u0103 s\u0103 construiasc\u0103 o afacere care s\u0103 le permit\u0103 s\u0103 aib\u0103 grij\u0103 de s\u0103n\u0103tate, de rela\u021bii \u0219i de via\u021ba personal\u0103, iar peste jum\u0103tate (53%) \u00ee\u0219i doresc ca afacerea sau munca lor s\u0103 aib\u0103 un impact pozitiv. Instrumentele digitale au, la r\u00e2ndul lor, un rol \u00een sus\u021binerea acestor obiective. IMM-urile din Rom\u00e2nia folosesc \u00een prezent, \u00een medie, patru instrumente digitale pentru afaceri, iar 88% sunt interesate s\u0103 adopte \u0219i altele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peste patru din cinci (81%) consider\u0103 esen\u021bial ca instrumentele pe care le folosesc s\u0103 func\u021bioneze \u00eempreun\u0103, cea mai mare pondere dintre cele patru pie\u021be. Acest lucru arat\u0103 c\u00e2t de importante sunt solu\u021biile care simplific\u0103 activitatea de zi cu zi \u0219i le ofer\u0103 antreprenorilor mai mult control asupra afacerii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele indic\u0103 un decalaj \u00eentre nivelul de preocupare privind securitatea cibernetic\u0103 \u0219i utilizarea efectiv\u0103 a instrumentelor de protec\u021bie. De\u0219i peste jum\u0103tate (55%) dintre IMM-urile din Rom\u00e2nia spun c\u0103 protejarea afacerii \u00eempotriva amenin\u021b\u0103rilor cibernetice reprezint\u0103 o prioritate major\u0103, doar 28% folosesc \u00een prezent instrumente de securitate cibernetic\u0103, precum programe antivirus \u0219i firewall-uri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAntreprenorii rom\u00e2ni vor s\u0103 creasc\u0103, dar nu cu orice pre\u021b. Datele arat\u0103 o combina\u021bie foarte interesant\u0103 \u00eentre ambi\u021bie \u0219i nevoia de stabilitate, control \u0219i protec\u021bie. Pe m\u0103sur\u0103 ce afacerile devin mai digitale, rolul nostru este s\u0103 le oferim infrastructura \u0219i solu\u021biile care simplific\u0103 activitatea de zi cu zi \u0219i le permit s\u0103 se dezvolte cu \u00eencredere\u201d, a declarat Cosmin Vladimirescu, General Manager Rom\u00e2nia \u0219i Croa\u021bia Mastercard.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cre\u0219terea veniturilor \u0219i atragerea de noi clien\u021bi sunt principalele ambi\u021bii de dezvoltare ale IMM-urilor din Rom\u00e2nia, potrivit noului studiu Dreamonomics realizat de Mastercard. Aceste obiective sunt \u00een linie cu tendin\u021bele observate \u00een cele patru pie\u021be europene analizate: Fran\u021ba, \u021a\u0103rile de Jos, Rom\u00e2nia \u0219i Regatul Unit. Studiul arat\u0103 \u0219i un interes ridicat pentru instrumentele digitale care<\/p>","protected":false},"author":2,"featured_media":6985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-9388","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Cre\u0219terea veniturilor \u0219i atragerea de noi clien\u021bi sunt principalele ambi\u021bii de dezvoltare ale IMM-urilor din Rom\u00e2nia, potrivit noului studiu Dreamonomics realizat de Mastercard. Aceste obiective sunt \u00een linie cu tendin\u021bele observate \u00een cele patru pie\u021be europene analizate: Fran\u021ba, \u021a\u0103rile de Jos, Rom\u00e2nia \u0219i Regatul Unit. 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