{"id":9398,"date":"2026-11-03T18:24:06","date_gmt":"2026-11-03T16:24:06","guid":{"rendered":"https:\/\/industrynews.ro\/?p=9398"},"modified":"2026-11-03T18:24:06","modified_gmt":"2026-11-03T16:24:06","slug":"peste-jumatate-din-romani-au-in-plan-sa-faca-achizitii-de-black-friday-2026","status":"publish","type":"post","link":"https:\/\/industrynews.ro\/en\/peste-jumatate-din-romani-au-in-plan-sa-faca-achizitii-de-black-friday-2026\/","title":{"rendered":"Peste jum\u0103tate din rom\u00e2ni au \u00een plan s\u0103 fac\u0103 achizi\u021bii de Black Friday 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mai mult de jum\u0103tate dintre rom\u00e2nii (56%) care sunt la curent cu fenomenul \u201eBlack Friday\u201d au \u00een plan achizi\u021bii la edi\u021bia din 2026, iar o treime dintre poten\u021bialii cump\u0103r\u0103tori vor aloca un buget de peste 3.000 de lei, relev\u0103 un studiu de specialitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform datelor centralizate de Kantar Rom\u00e2nia, \u201eBlack Friday\u201d r\u0103m\u00e2ne printre cele mai cunoscute evenimente din Rom\u00e2nia, cu o consolidare continu\u0103 a popularit\u0103\u021bii \u0219i o notorietate de 92%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acela\u0219i timp, 56% dintre cei care sunt la curent cu acest eveniment de shopping au declarat c\u0103 au \u00een plan achizi\u021bii la edi\u021bia din 2026, iar o treime au planificat un buget mai mare de 3.000 de lei, \u00een timp ce unul din \u0219ase a declarat c\u0103 aloc\u0103 un buget de peste 5.000 de lei pentru acest eveniment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nivel general, bugetul mediu alocat pentru \u201eBlack Friday\u201d a crescut cu aproape 10%, \u00een acest an comparativ cu 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCump\u0103r\u0103turile online \u00ee\u0219i p\u0103streaz\u0103 popularitatea, iar eMag r\u0103m\u00e2ne prima platform\u0103 online la care se g\u00e2ndesc poten\u021bialii cump\u0103r\u0103tori, fiind luat\u0103 \u00een calcul de aproape jum\u0103tate dintre ei. Acest lucru este reflectat \u0219i de faptul c\u0103 tot mai mul\u021bi rom\u00e2ni spun c\u0103 au participat \u00een trecut la evenimentul de shopping: 34,8% dintre cei familiariza\u021bi cu Black Friday arat\u0103 c\u0103 au achizi\u021bionat un produs aflat la promo\u021bie anul trecut, \u00een cre\u0219tere cu 5,5 pp fa\u021b\u0103 de 2025. De asemenea, peste un sfert dintre responden\u021bi declar\u0103 c\u0103 au \u00eencredere \u201emult\u0103\u201d \u0219i \u201efoarte mult\u0103\u201d \u00een campania de Black Friday\u201d, se men\u021bioneaz\u0103 \u00een cercetare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe primul loc \u00een topul preferin\u021belor rom\u00e2nilor pentru \u201eBlack Friday\u201d 2026 se afl\u0103 categoria electrocasnicelor mici, 37% dintre poten\u021bialii cump\u0103r\u0103tori declar\u00e2nd c\u0103 ar fi interesa\u021bi de o astfel de achizi\u021bie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe locul al doilea se situeaz\u0103 televizoarele (33,8%), categorie \u00een cre\u0219tere cu 15% comparativ cu anul trecut, iar topul este completat de interesul pentru haine (26,3%), segment care \u00ee\u0219i men\u021bine anual popularitatea \u00een r\u00e2ndul consumatorilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Totodat\u0103, laptopurile revin \u00een lista celor mai c\u0103utate produse, \u00een cre\u0219tere cu 46% comparativ cu anul trecut. Alte categorii care se reg\u0103sesc \u00een Top 10 sunt: telefoanele mobile (23,8%), frigiderele (18,9%), ma\u0219inile de sp\u0103lat (18,5%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul a fost realizat \u00een perioada 8-15 octombrie 2026, pe un e\u0219antion reprezentativ la nivel na\u021bional de 2.001 responden\u021bi, cu v\u00e2rste \u00eentre 18 \u0219i 65 de ani, interviurile fiind realizate prin metoda CATI, cu marja de eroare maxim\u0103 admis\u0103 la nivel total de 2,2%, pentru un nivel de \u00eencredere de 95%.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mai mult de jum\u0103tate dintre rom\u00e2nii (56%) care sunt la curent cu fenomenul \u201eBlack Friday\u201d au \u00een plan achizi\u021bii la edi\u021bia din 2026, iar o treime dintre poten\u021bialii cump\u0103r\u0103tori vor aloca un buget de peste 3.000 de lei, relev\u0103 un studiu de specialitate. Conform datelor centralizate de Kantar Rom\u00e2nia, \u201eBlack Friday\u201d r\u0103m\u00e2ne printre cele mai<\/p>","protected":false},"author":3,"featured_media":9399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-9398","post","type-post","status-publish","format-standard","has-post-thumbnail","category-companii"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mai mult de jum\u0103tate dintre rom\u00e2nii (56%) care sunt la curent cu fenomenul \u201eBlack Friday\u201d au \u00een plan achizi\u021bii la edi\u021bia din 2026, iar o treime dintre poten\u021bialii cump\u0103r\u0103tori vor aloca un buget de peste 3.000 de lei, relev\u0103 un studiu de specialitate. 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