Bosch, a global leader in technology and services, concluded fiscal year 2025 with consolidated sales of 2.9 billion RON (570 million euros) in consolidated third-party sales in Romania, marking a steady increase of approximately 9 percent in RON (7.6 percent in euros), despite challenging market conditions. Total net sales of 11.7 billion RON (2.3 billion euros) recorded in Romania, including sales from unconsolidated companies and internal deliveries to affiliated companies, experienced a slight decrease of 1.8 percent compared to the previous year.
„Bosch Romania has once again proven its resilience, recording a stable performance despite market difficulties and economic uncertainty in fiscal year 2025,” declared Dan Lăzărescu, General Manager of Robert Bosch S.R.L. and Bosch Group Representative in Romania. „This achievement is a direct result of our strategy focused on digitalization and innovation, and of the remarkable dedication and adaptability of our employees across all operations. Beyond its business operations, Bosch today represents a trusted partner for Romanian society, a contributor to local communities, and a top employer.”
As of December 31, 2025, Bosch had approximately 9,900 employees in Romania, a slight decrease of 4 percent compared to the previous year. Bosch invested approximately 176 million lei (35 million euros) in Romania in 2025, mainly in the development of its factories in Cluj and Blaj. While navigating the turbulence affecting the global automotive industry and adapting to increasing price pressure, Bosch maintains its commitment to the local market. To strengthen its future competitiveness, Bosch will continue to develop its local expertise, with a strong focus on shaping the key trends of digitalization and automation in Romania. In the first quarter of 2026, Bosch managed to maintain its sales at a level roughly similar to the previous year. In Romania, the company had a positive start to 2026, recording a slight increase in sales compared to the same period in 2025.
Looking ahead, Bosch anticipates that the slow economic development from 2025 will continue into the current fiscal year. Bosch expects the global economy to register moderate growth, at the level of recent years. In Romania, Bosch presents a tempered forecast for 2026. „We remain fully committed to the Romanian market,” stated Lazarescu. „To ensure our long-term success in the country, we rely on the existence of a strong, competitive ecosystem. A stable legislative and fiscal framework, modern infrastructure, affordable energy, a future-oriented education system, and an updated labor law framework constitute the essential foundations. If these elements are present, we are confident in our ability to navigate the current landscape.”
The Engineering Center in Cluj: a pillar of innovation in the global Bosch network
The Bosch Engineering Center in Cluj, established in 2013, is a pillar of innovation within the company's global network and plays a vital role in the continuous transformation of the mobility sector. With a highly skilled team of approximately 1,500 employees, the center leverages its extensive expertise in software, hardware, mechanical, and reliability engineering, as well as project management. The center develops innovative solutions and services based on data and artificial intelligence (AI), with applications in areas such as automated driving, electric, and connected mobility. Through close collaboration with other Bosch engineering locations and the Bosch factory in Cluj, the center offers unique solutions to global customers. It represents a key element of Bosch's intellectual property portfolio, developing over 100 inventions annually. Furthermore, as part of Bosch's long-term commitment to Romania, the center has developed three master's programs and four university courses in collaboration with the Technical University of Cluj-Napoca and Babeș-Bolyai University of Cluj-Napoca.
Privind spre viitor, centrul își consolidează avantajele competitive. În acest sens, își adaptează modelul operațional cu scopul de a-și amplifica agilitatea și de a continua să ofere soluțiile distincte și valoroase pe care le așteaptă clienții săi la nivel global.
Emphasis on innovation, digitalization, and sustainability in production
Since production began in 2013, the Bosch Plant in Cluj, a key hub for high-quality electronic control units, has delivered over 550 million units to international customers. The plant is accelerating its digital transformation through the integration of AI, supported by dedicated internal training programs aimed at enhancing employee competencies for more efficient, data-driven decision-making. The focus on AI, alongside state-of-the-art automation such as automated guided vehicles (AGVs) and collaborative robots, directly contributes to improved quality, efficiency, and the creation of a safer working environment. Furthermore, sustainability remains a central pillar of operations at the Cluj plant. By 2025, its photovoltaic system covered approximately 11 percent of the total electricity demand, while heat recovery systems supplied around 54 percent of the location's thermal needs, complemented by a modern waste management system that achieved a recycling rate of approximately 77 percent. Moreover, as a pioneer in workforce development, the plant is investing heavily in education, currently supporting over 300 students through its Dual Study program and launching the new EU co-financed project „Boschool,” which will offer structured internships for 255 students annually, thus reinforcing the bridge between education and a highly skilled career.
În 2025, unitatea de producție Bosch din Blaj și-a consolidat rolul strategic, orientat către viitor, prin inițiative cheie în digitalizare, sustenabilitate și eficiență. Fabrica și-a continuat transformarea digitală prin implementarea Sistemului de Inspecție Optică (OIS), o soluție bazată pe IA în logistică, care a îmbunătățit semnificativ acuratețea livrărilor către clienți. Mai mult, s-au înregistrat și progrese considerabile în ceea ce privește eficiența energetică: de exemplu, numai prin modernizarea unităților de tratare a aerului, consumul de energie electrică a fost redus cu 40 de procente. Privind în perspectivă, fabrica plănuiește să își extindă producția de energie verde prin instalarea unui nou sistem fotovoltaic în 2026, cu o producție anuală estimată de 2.000 MWh. Investiția în viitoarele talente a continuat, de asemenea, prin programe de învățământ universitar dual, în parteneriat cu instituții locale precum Universitatea „1 Decembrie 1918” din Alba Iulia.
Starting in 2025, industrial technology activities in Blaj have begun operating under the new legal entity, Bosch Rexroth S.R.L., a transition that allows the division to operate more efficiently in the Romanian market. The new entity marked its first year with significant achievements, including expanding its industrial hydraulics product portfolio from 10,000 to 40,000 product codes and celebrating a major production milestone of one million parts within this division. Furthermore, the company's commitment to sustainability was recognized with first prize in the Health, Safety, and Environment category for its „optimized packaging” initiative during an internal competition.
Bosch in Timișoara: focus on technology and operational excellence
In 2025, the Bosch Business and Technology Solutions Center in Timișoara consolidated its strategic role, providing high-value services to the Bosch Group and external clients through its two legal entities: Bosch Service Solutions and Bosch Global Business Services. Bosch Service Solutions it has consolidated its position as a key technological partner, focusing on two main pillars: expanding its software development capabilities to support clients' digital transformation and accelerating process automation. Leveraging a complex portfolio of over 105 technologies – including AI, robotic process automation (RPA), and workflow orchestration solutions – the division delivers scalable and efficient solutions aligned with the dynamic needs of the industries it serves.
In parallel, Bosch Global Business Services a continuat să acționeze ca un partener strategic în cadrul rețelei globale Bosch, concentrându-se pe furnizarea de servicii fiabile și eficiente. Echipele din Timișoara s-au axat pe creșterea productivității prin digitalizare, optimizarea proceselor și inițiative de standardizare. Orientarea continuă către excelența operațională și către client, se reflectă într-un nivel ridicat și constant de satisfacție, cu un scor de 4,76 din 5.
Furthermore, the center reaffirmed its strong commitment to the local community by participating in prestigious initiatives such as TIMOTION and the ArtEncounters Biennial, launching the „Community Garden” project in local high schools, and strengthening its educational partnerships.
The Development of the Business Sector in Romania
In the business sector Mobilize, division Mobility Aftermarket Bosch set a new sales record in Romania in 2025. This success was driven by strengthening relationships with strategic distributors and attracting automotive workshops through dedicated programs, such as the eXtra loyalty platform (extra-premii.ro), where workshops and spare parts stores can accumulate rewards. The Bosch Service network also expanded to over 98 workshops, being highly valued for its professionalism and technical expertise. For 2026, the division aims to accelerate its development by expanding its product portfolio and digital solutions, with ESI[tronic] software playing a central role. A key objective will be to grow the automotive workshop ecosystem by strengthening the established Bosch Car Service network and developing the new flexible „Workshop Partner” concept.
In the business sector Construction and energy technology, division Bosch Home Comfort a avut un start solid în 2025, înregistrând o creștere semnificativă în segmentul HVAC rezidențial și comercial, în ciuda unei regresii a pieței în a doua jumătate a anului. Această performanță a fost susținută de o dezvoltare puternică în segmentul de aer condiționat și de creșterea cotei de piață la centralele murale în condensație. Un moment de referință pentru divizie a fost reprezentat de integrarea business-ului Hitachi HVAC comercial (segmentul light commercial), cea mai mare achiziție din istoria companiei. Această mișcare strategică poziționează România ca țară-pilot în regiunea Europei de Sud-Est. Privind în 2026, divizia va continua să se concentreze pe creștere, susținută de un portofoliu extins și de oferirea unei experiențe excelente clienților.
In the business sector Consumer goods, Bosch division Power Tools a înregistrat o ușoară creștere a vânzărilor în 2025, în ciuda unui mediu de afaceri competitiv și a stagnării din sectorul construcțiilor. Un moment important al anului a fost lansarea gamei EXPERT, un pas semnificativ înainte în performanța, puterea și durabilitatea produselor. Această nouă gamă include inovații precum cea mai puternică mașină de găurit de 18V din lume și cel mai rapid încărcător paralel dublu de 18V, confirmând angajamentul Bosch față de inovația de nivel profesional. Pentru 2026, divizia își propune să își consolideze poziția pe piață prin concentrarea pe nevoile utilizatorilor finali, cu un accent deosebit pe segmentele dedicate casei și grădinii și va continua să încurajeze dialogul direct cu utilizatorii prin evenimente precum Bosch Pro Tour.
Plus, BSH Home Appliances, which has sold over 8 million appliances in the Romanian market since 1999, maintained its leading position in key categories in 2025, backed by superior product quality and a focus on digitalization and connectivity through the Home Connect app. In 2026, BSH will focus on expanding its small appliance portfolio, including robot vacuum cleaners and air fryers, as well as modernizing its large appliances by increasing energy efficiency and improving design.
In the business sector Industrial technology, divizia de vânzări Bosch Rexrothși-a menținut performanța în 2025, navigând într-un mediu dificil, marcat de volatilitate și presiune asupra costurilor. Divizia a sărbătorit, de asemenea, 25 de ani ca parte a Grupului Bosch, o perioadă definită de inovație și expertiză tehnologică. Privind către 2026, Bosch Rexroth va continua să își valorifice rețeaua de parteneri certificați, un factor cheie de succes care oferă clienților acces rapid la soluții, suport local și expertiză tehnică.
Bosch Group: Perspectives for 2026 and Strategic Path
În contextul tensiunilor geopolitice și al barierelor comerciale, Grupul Bosch intenționează să valorifice perspectivele de creștere de pe piețele sale globale cu întreaga sa forță inovatoare în anul financiar 2026. Investițiile inițiale necesare în domenii strategice de viitor sunt estimate să se mențină la nivelul ridicat al anilor precedenți. Numai în 2025, Bosch a dedicat aproximativ 12 miliarde de euro investițiilor în cercetare și dezvoltare, precum și cheltuielilor de capital. Furnizorul de tehnologie și servicii preconizează o creștere a vânzărilor de 2 – 5 procente și o marjă EBIT operațională de 4 – 6 procente pentru 2026. „În calitate de lider global în tehnologie, ne angajăm să modelăm tendințele automatizării, digitalizării, electrificării și inteligenței artificiale, deoarece acest lucru deschide calea către o creștere profitabilă a afacerii noastre”, a declarat Stefan Hartung, președintele consiliului de administrație al Robert Bosch GmbH.
Despite considerable challenges, Bosch achieved sales of 91.0 billion euros in fiscal year 2025, a slight increase compared to the previous year (2024: 90.3 billion euros). After adjusting for foreign exchange effects, this equated to a growth of 4.1 percent. The operating EBIT margin of 2 percent was below the previous year's level (2024: 3.5 percent). Structural and personnel adjustments necessary for long-term sustainability had a considerable negative impact on the result in the form of provisions totaling 2.7 billion euros. „Bosch can build the future - even under unfavorable conditions. The year 2026 will be a year of progress,” said Hartung. In terms of innovative strength, Bosch is one of the strongest industrial companies in the world and, with approximately 6,300 patents in 2025, one of the most prolific patent applicants in Europe. Hartung sees strengthening the leading position in innovation as a key success factor for business development and the implementation of the company's strategy for 2030.
